Posts by Alistair Carmichael

US Event: dotmailer heading to eTail East 2014

Alistair Carmichael, our VP of Sales for North America fills us in on our next east coast appearance. On August 11-14 2014, Philadelphia’s Marriott Hotel will play host to yet another high profile industry conference – eTail…

dotMailer is presenting at MarketingSherpa’s Email Summit 2014

dotMailer will be sponsoring and speaking at the worlds biggest email marketing event in America in 2014. So if you’re based in the US, or are Stateside this February, we’d love to see you! MarketingSherpa Email Summit…

Come and see dotMailer at 2 of the biggest email marketing events in the US this year

dotMailer will be sponsoring and speaking at two of the year’s biggest email marketing events in America in 2014. So if you’re based in the US, or are Stateside this January or February, we’d love to see…

Oreos & Coke: The Marketing Power of Crowds

In a recent edition of Harvard Business Review, Julia Kirby looked at the future of advertising in light of the current internet advertising revolution and talked about the virtues of ‘collaborating with the crowd’. Kirby said that…

What Colour Is Your Email Marketing & What’s The Science Behind It?

Have you ever thought about what effect the colours in your emails have? KISSmetrics, a blog about analytics, marketing and testing say that though ‘there are many factors that influence how and what consumers buy, a great…

The Power Of Reviews To Boost Conversion

Around five years ago, Argos announced plans to reposition itself as a ‘digitally-led business’ in the wake of dwindling sales. Among other tactics, Argos has been harnessing the potential of online reviews. In September 2008 they introduced…

Email Marketing List Hygiene: A Quick Intro

Key findings of the seventh edition of the Email Marketing Industry Census, published by Econsultancy last week, have shown that marketers cite the ‘quality of the email database’ as a major barrier to effective email marketing. Despite…

Lifecycle Messaging: What Is It And Why Should You Care?

Research has shown that companies that invest in lifecycle email marketing reap up to 9 times more value from their campaigns than businesses that don’t. If you’re not yet familiar with the term then here’s a down…

Welcome Emails: Strike While the Iron’s Hot

Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails so powerful? Well, your new subscriber has…

Thinking Outside The Inbox

Far too often, email is seen as a quick and easy marketing tactic: you get a contact list, send a monthly newsletter and hope that some of your recipients will buy from you. Sometimes this process can…

Email Of The Week: David Lloyd Fitness

This week, we’re looking at an email sent by David Lloyd Fitness – a well-known chain of leisure centres. We’ve put the message through the dotMailer email marketing quality test to see whether it’s in great shape…

Why Buy An Email Marketing Template?

Our customers regularly quiz us about the different aspects of email marketing, so we thought we’d share the answers to some of the most frequently asked questions here on the blog. This is the first of a…

dotMailer is speaking at two of the biggest email marketing events in the US this year

dotMailer will be sponsoring and speaking at two of the year’s biggest email marketing events in America in 2014. If you’re attending, come and say hello. We’d love to see you! EEC, January 22nd – 24th, Intercontinental Hotel,…