Posts by Adrian Thorne

Part 2: 2015 resolutions for successful email marketing

6. I will segment and target my customers based on their email engagement Make 2015 the year you laser-target your best customers and prospects, based on the emails they have opened, the specific links they have clicked,…

Part 1: 2015 resolutions for successful email marketing

Resolved to get back in the gym? Determined to make this month a ‘dry January’? Steadfast in your intention to stop with the ‘Krispy Kremes’ every day?  I’m there with you. Together we can do it. But…

How mobile changes your holiday email marketing

How highly does mobile optimization feature in your list of holiday marketing priorities? Mobile and m-commerce is no longer just a trend on the ascendance. It’s now the norm. It’s beginning to look a lot like m-commerce…

5 holiday marketing emails you must send this year

Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick. We’ve put together a list of must-send…

The fixture of the year for senior marketers in sport

The Leaders Sport Business Summit is an elite annual sports industry event, with over 1500 senior-level, invitation-only attendees. And it’s all happening on the 8th-9th of October this year. dotdigital engagement cloud will be participating in this…

Show your email marketing some love this Valentine’s Day

Valentine’s Day can offer a significant opportunity for online retailers. With 1 in 3 shoppers heading online in search of the perfect gift for that special someone, and over £986 million spent on gifts (EA Online Marketing),…

Social: Are You Fishing In The Right Pond?

If you don’t know where your prospects are hanging out online then your chances of connecting with them are pretty slim. The Internet presents some unrivaled opportunities and channels for businesses to harness to engage with prospects,…

How To Work Out Which Promotions Will Hit The Spot

Did you know that 58% of people say that receiving discounts and special offers was their top reason for subscribing to emails from businesses? If this doesn’t prove the importance of getting your offers right I’m not…

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