Posts by admin

DotMailer’s New Drag & Drop Dynamic Content Editor – Marketing Automation In Minutes

Dynamic Content is a powerful way to automatically target your email campaign content to each individual recipient. Imagine being able to define and create powerful, rule-based dynamic content in your campaigns, in minutes – just by dragging…

5 Essential Rules For Successful Mobile Email Marketing

Recent email consumer research we undertook here at dotMailer shows that 52% of consumers now access emails through their phones. So it’s pretty clear that mobile devices and smartphones are changing the way we as consumers approach…

Yesterday’s #Emailhuddle – What Went Down, And When’s The Next One??

  Yesterday, we hosted the first ever #emailhuddle on Twitter and we think it was an great success. It drew a crowd of experienced and novice email marketers who shared thoughts, questions and insights around topics ranging…

Special Guest Post: What Is Authorship And What Should Marketers Do With It?

2011 in search marketing was a busy year.  Google+ in beta was introduced in June and opened up to the public in September that year.  June was also the month when the support of the “authorship markup”…

How SME’s Can Get BIG Results With Mobile PPC

Getting mobile search right is a major opportunity for small businesses to leap ahead of their competitors and grab market share. Our digital marketing guru Skip Fidura is giving a brand new presentation at Internet World on…

10 Top Tips For Writing Winning Email Marketing Subject Lines

The subject line is the only part of your email that recipients are almost guaranteed to see. So it’s arguably one of the most important elements of any email marketing campaign. A study by Jupiter Research showed…

#Emailhuddle April – Email In 2012

With the very first #emailhuddle fast approaching (register your interest here) we thought it was a good time to look at the topics we’ll be covering this time round. What is #emailhuddle? It’s our effort to bring…

Happy Easter From The DotMailer Team – And An Update On Our Holiday Opening Hours

Here’s a great big ‘Happy Easter’ to all our clients and fellow digital marketers, from all of us here at dotMailer and the dotDigital Group. Our office and dotMailer Support opening hours We’ll be providing a full dotMailer support…

The Future Of Email – Join The Discussion #Emailhuddle

You are a smart bunch. Which is just as well, since email marketing is moving faster than ever before and starting to tie in with so many other strategies in a marketer’s arsenal. People are constantly exploring…

Easy Peasy Ecommerce Comes To DotMailer

At dotMailer and the dotDigital Group we like to make online marketing easy and enjoyable. And guess what, we’ve done it again! This time with a new SAAS ecommerce platform, already integrated into dotMailer, called dotCommerce. Currently…

Sneak Preview To DotMailer’s New Look Release Next Week

Next week, dotMailer is undergoing some pretty large design changes to improve the usability of the dotMailer interface. We’re all very excited about this new change and want to offer our blog readers a sneak preview ahead…

New Digital Strategy And Website For Blind Veterans UK

Blind Veterans UK have launched not only a new website and social strategy but a complete brand re-launch as well. Blind Veterans UK offers support and advice to those suffering from sight loss and blindness who have…

How dotMailer’s New ‘Auto Remail’ Feature Can Increase Your Email ROI

Re-send your campaigns to non-openers automatically Our new Auto Remail feature lets you schedule a re-send of an email campaign to all non-openers. You can define how much time to allow before non-openers are remailed, and you…

DotMailer’s No-Nonsense Guidance To How The New Cookie Rules Will Affect Email Marketers

Email marketers are regulated in part by the Privacy and Electronic Communications Regulations (PECR), which were amended in 2009. These changes came into effect in May 2011 but due to industry concerns about implementing the changes, the…

New To DotMailer – Completely Refreshed Free Template Library

You know how library’s are kind of nice, but a bit stuffy too? All that ‘sssshhushing’, and the faint whiff of old books? Mmmmm. You’ll get none of that in dotMailer’s completely refreshed Free Template Library’ –…