Posts by The dotdigital team

How to create a winning entry for the 2018 dotties

It’s official – the dotties are returning this year, promising to be bigger and better than ever. Last year we honored 16 winners in a sensational evening of email marketing excellence at The Troxy. Celebrity guest host…

How to write email subject lines that get opened

For some marketers, email subject lines is an afterthought. For others, it comes first. But for most, it’s the single element of any email that they spend the most time agonizing over. After all of your hard…

Smile.io reward programs launches new app integration with dotmailer

We’re excited to announce our integration with Smile.io, the platform that rewards customers for completing profitable actions. With a merchant base of 15,000 across the globe, Smile allows brands to create powerful, white-labeled, point-based programs that substantially…

dotmailer receives ‘Great User Experience’ title for email marketing software – from reputable business software directory

Leading business software directory FinancesOnline believes businesses and organizations can highly benefit from an email automation marketing platform that is both feature-rich and easy to use. FinancesOnline’s experts found this in dotmailer, thus they gave us a…

dotmailer partners with St. George’s Society to clean Ronald McDonald House

The living room at Ronald McDonald House in New York City was silenced yesterday as twelve dotmailer volunteers sat motionless, in awe of a pediatric cancer survivor playing the piano. After hours of cleaning the house, this…

What are the benefits of email marketing?

For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There…

How To Market Effectively To ‘The Millenials’

Millennials, ‘Gen Y’ or ‘Generation Y’ are all terms used to describe those born between 1981 and 2000. These Millennials embrace all things digital. In fact, a global study by Viacom titled “The Next Normal: An Unprecedented…

5 Ways To Make Your Email More Relevant

Relevancy is a big buzzword in email marketing. Innovations such as priority inbox have been around for a while, but what does relevancy really mean in the context of email? How does the web’s general move towards…

5 Reasons Email Marketers Don’t Gather Data (And Why They Should!)

It is easy to look at sales and marketing as two halves of the same whole. Sales are what ultimately determine the success or failure of a company. If a company continues to increase the number of…

5 Easter Campaigns To Inspire Email Marketers

The Easter holiday presents an eggstraordinary (yeah, we went there) opportunity for email marketers for a number of reasons: The travel peak presents opportunities to take advantage of people having time off and school holidays High-street opening…

Start Your Mobile Engines Now…

2013 is set to be the year mobile-optimised web design, web apps and cross-channel mobile marketing realises its own impact. Research recently carried out by Gartner indicates that in 2013, for the first time, we should expect…

5 Hot Tips For Email Marketers Looking To Max Their Email Campaign ROI

Whether you are an experienced email marketer, or just starting out sending your first campaigns, practical tips that deliver tangible results are always worth saving. These 5 tips are easy to implement and can make a significant…

Made In Magento

About Made   Made are a successful fashion brand that produces fair trade jewellery, leather goods and accessories from their workshop in Kenya. Made have strong reach in the fashion industry and have collaborated with some of…

Mobile Email Readers Are More Engaged, Are You Taking Advantage?

7 Tips for more effective mobile emails Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not…

10 Top Basic On-Site SEO Suggestions

As an SEO agency we are continually driving best practice and need to make sure on-site housekeeping is up to scratch. We will always offer bespoke recommendations in the course of a campaign. Why do we need…

10 Competitors To Google Search And How They Failed

When we use the Internet, we don’t say, “I’m going to search online”, we say, “I’m going to Google it”. This in itself is synonymous with modern-day thinking – adopt a brand and it’s seemingly the only…

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