Australian retailers double the number of emails sent on Click Frenzy day

This year’s Click Frenzy day reaches new heights, with a 100% increase in emails sent from dotmailer compared to 2015.

In fact, we saw the same amount of emails sent on Click Frenzy day as we did during 2015’s Cyber Monday!

If you’re new to Click Frenzy, it’s a 24-hour online shopping mega-sale that captures national attention in Australia. The electricals and tech-themed shopping day is the equivalent of Cyber Monday and takes place on the third Tuesday of November every year.

The original event is hosted on the members-only Click Frenzy site, however many Australian vendors are now jumping on the trend and holding sales on their own sites.

Some of the deals featured in year’s frenzy included Beats By Dre Studio Wireless headphones for $299, down from $479. And BONDS, the Australian clothing and underwear store, offered 40% off everything on its site.

Naturally, this time of the year is extremely busy for retailers and us here at dotmailer. Our sending volumes go through the roof, as you can imagine, so we’ve taken every step to ensure our customers’ emails make it to their own customers’ inboxes.

To put it into perspective, we’ve increased our bandwidth by a whopping 500% and doubled the number of mail servers we have, to cater for these kinds of sending peaks.

What’s more, our team have also been working hard to optimize the code that personalizes and sends our emails, which is improving performance by 40%.

That means we’re all set for this year’s Black Friday and Cyber Monday in just over a week’s time!

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