Insights without action are just numbers on a page.
Today’s marketer is often faced with a quagmire of data to analyse, and build a meaningful and engaging customer experience from. Whether the end goal is leads, sales or a different kind of conversion, it’s difficult to know where to begin – especially in an age of ever increasing data points.
It is against this backdrop that the Smart Insights Digital Impact 2014 conference (Cavendish Conference Centre, London, 17 September 2014) is set. Hosted by Smart Insights, one of the UK’s leading marketing insights publishers, Digital Impact brings together some of the UK’s foremost brands for a full day’s conference aimed at disseminating key learnings in search, social media and email marketing.
Chairing the day is Smart Insights, Dr Dave Chaffey. Highlights of the conference’s leadership-level presentation include appearances from:
- Niall Walsh – Tesco’s Head of Group Ecommerce Marketing
- Craig Sullivan – Consultant & CRO specialist at John Lewis
- John Pannell – Senior Online Marketing Manager BT Global Services
- Nick Dutch – Head of Digital, Domino’s Pizza
Check out the full conference program here
In addition, our Client Services Director, Skip Fidura will be also be hosting a breakout session, exclusive to Digital Impact – ‘Are you a marketing prodigy?’
Skip will help marketers determine their marketing automation maturity and give them the tools to get to the right stage for their business objectives. Our workshop aims to provide delegates the opportunity to discuss their own email marketing challenges, collaborate with peers and take away solid action points.
Aimed at management and leadership levels of digital marketing, Digital Impact represents an awesome networking and learning opportunity. One of the most apparent trends of 2013/14 has been growth through optimizing digital channels. While many talk of building a multi-channel strategy, a smarter way to approach digital growth is through the complete integration of web, email, social and the mobile experience.
This is the culture shift that many businesses in the UK are moving towards – Digital Impact 2014 looks to empower leaders in digital and eCommerce to harness and manage change effectively.
The centrepiece of the day is the presentation of Dr Dave Chaffey’s forecast report into the Digital Marketing Trends of 2015. In this briefing, Dave Chaffey will look ahead reviewing key digital marketing techniques and technologies that businesses should plan to evaluate and trial in the year ahead.
Tickets and registration are available here.