The anatomy of an award-winning email strategy

No matter what your sector or whether you operate in B2B or B2C, we believe any marketer can learn from the brands making waves. Our most recent Hitting the Mark benchmarking report crowned ASOS as the king of email marketing – and in this infographic, you’ll get all the tips you need to reign in the inbox.

How to write the perfect email marketing copy

Email marketing requires you to wear many hats – you have to be a designer, a data analyst, a workflow expert, and more. And, after all of that, you’re left with one of the hardest jobs of all:…

Top five content trends for 2021

Indeed, a recent Accenture poll concluded the average consumer has “dramatically evolved”, while a YouGov survey found 27% of consumers say that item cost is now a more important factor when shopping as half of workers have…

How all omnichannel merchants can use their offline data to drive conversions online

In our 21one features release, dotdigital has released a new insight data importer. This new feature makes it easy to get point-of-sale (POS) data straight into the platform without building an integration, and every merchant with a…

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