The Can-Spam Act
It is essential to remember that it is the law of the country where the email is received that takes precedence.
If you are sending internationally, be careful to ensure that your marketing matches the requirements of the recipient’s country.
Best practice would be to store you core data in separate lists for each country. That way you will have a clear data set for each country you mail to.
For example in the US you will be regulated by the Can-Spam Marketing Act of 2003.
The Act dictates that you must provide:
- The legitimate physical address of the mailer
- A valid subject line and header
- An opt-out mechanism
If you are unsure of the location of your recipients, there is no need to worry.
From the 1st January 2007 it was made law in the UK that everyone must add their company’s registered address to all of their communications.
We recommend as best practice that you use a valid subject line, and it has always been a legal requirement to have an easy opt-out mechanism in your emails.