A Vote For Best Practice

A big thank you to all those who supported dotMailer’s MD, Tink Taylor, and dotAgency’s MD, Skip Fidura, in last month’s DMA Email Marketing Council elections.

Im happy to report that both Tink and Skip have been re-elected to the Council for the next 3 years.

The Council does a lot of work promoting and championing email marketing best practice. Alongside the IAB they also hold the enormously popular ‘Ready Steady Email’ training workshops up and down the country – supported by dotMailer.

If you’re an email marketer and you haven’t yet experienced the Ready Steady Email training, you should get yourself booked on. The next workshop is on March 16 with a possible June event coming soon – find out more here.

The Holiday Hub: deliver emails with impact this holiday season

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that…

A successful return to live UK events

In March 2020, we – like many other businesses – made the transition from live to virtual events. Committed to providing valuable educational content to our clients, we adapted. We never stopped engaging with you, starting interesting…

Behavioral campaign ideas you can use

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is…