Search results for: competition

Running Email Marketing Competitions: The CAP Code

International law firm Outlaw say that ‘marketing by email has become a key channel of communication for many businesses across the UK’. However, they say that ‘the level of government and industry regulation has greatly increased in…

What is the perfect ecommerce customer journey?

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to the “new norm.” I know, the new…

SMS for B2B: How sales reps can close more orders with text messaging

SMS for B2B is the dark horse in selling techniques. While cold calling has its place in B2B sales, it’s not a well-liked selling method for most of us. B2B buyers are busy – really busy! –…

What is D2C (direct-to-consumer) marketing?

D2C marketing and its popularity is rapidly changing the ecommerce landscape. Cutting out the retailer, companies are manufacturing, marketing, selling, and shipping their own products directly to the consumer.   With expectations shifting, customers prefer more streamlined and…

3 B2B marketing strategies proven to drive revenue

Uncover three B2B marketing strategies that are proven to convert leads faster and drive more revenue.

Black Friday 2020: Need to know stats

As we ramped up for the busiest sales day of the year, there were a lot of lingering questions about what it was going to look like and how shoppers were going to behave. Now that it’s…

5 rules to make your emails ‘shareable’

Social proof is a massive driving factor in the buying process for the majority of modern shoppers.  Whether it’s a product review or social media share, customers trust the opinion of their peers. More so than the…

Email marketing: 100 terms you need to know

100 email marketing terms you need to know   A  A/B split test: An A/B split test measures the performance of two variables in your email. For example, two subject lines or two calls to action.   Abandoned cart email: An…

What is customer engagement and why is it important?

And, better yet, how do we do it?   Customer engagement has been a buzzword for a while now. The internet is packed with articles about creating ‘meaningful customer engagement’. At dotdigital, we’re guilty of it too. As a customer…

5 simple tips for a winning Black Friday campaign

With less than one week to go, grab some last-minute inspiration for your campaigns this Black Friday. You never know, you could be missing a trick or five!

Five data points to help form your holiday marketing strategy

Tips and tricks to drive your holiday marketing success. Discover how to drum up engagement and boost loyalty during the festive period.

7 ways that AI improves ecommerce in 2020

Discover how AI-powered tools can transform your marketing efforts into effective customer engagement opportunities at scale.

Making the most of email marketing for luxury brands

Contact still not converted after the second abandoned basket email? Send a discount code. New subscribers still haven’t made their first purchase after x amount of time? Send a discount code. It just works. So what do…

Supercharge your email marketing with online surveys

Learn about the ins and outs of creating awesome online surveys with dotdigital's pages and forms.

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