This month we’ve upgraded dotMailer’s reporting and analytics suite with some cool new features and views.
Here’s a round-up of what what’s new in dotMailer’s reporting:
1. We’ve added full subject line display in the Subject Line Split Test dashboard.
Now you can clearly see which subject line scored the highest in your split test. The successful subject line is shown in bold (with a yellow rosette next to it).
2. The ‘More Reports’ dropdown list now includes a link to an ISP Complaints Report.
dotMailer’s reporting let’s you drill down to see at a glance those all important deliverability numbers.
3. We’ve added in-app Google Analytics reporting
Ooh yes – we like this one! dotMailer now pulls your key email campaign engagement stats from Google Analytics for each of your campaigns. For an insight way deeper than Clicks and Opens, without having to wade through Analytcis reports, this is a winner.