All New Reporting Features And Functions Added To DotMailer

This month we’ve upgraded dotMailer’s reporting and analytics suite with some cool new features and views.

Here’s a round-up of what what’s new in dotMailer’s reporting:

1. We’ve added full subject line display in the Subject Line Split Test dashboard.

Now you can clearly see which subject line scored the highest in your split test. The successful subject line is shown in bold (with a yellow rosette next to it).

2. The ‘More Reports’ dropdown list now includes a link to an ISP Complaints Report.

dotMailer’s reporting let’s you drill down to see at a glance those all important deliverability numbers.

3. We’ve added in-app Google Analytics reporting

Ooh yes – we like this one! dotMailer now pulls your key email campaign engagement stats from Google Analytics for each of your campaigns. For an insight way deeper than Clicks and Opens, without having to wade through Analytcis reports, this is a winner.

Find out more here.

Technical updates to dotdigital

When our customers interact with dotdigital platforms, they do so using HTTPS.  The “S” stands for Secure, and all the data sent and received during that interaction with our platform is encrypted; meaning no one can read…

2021 – 5 New Year’s resolutions for every digital marketer

Find out what you should be doing to improve your digital marketing strategy in 2021 - with our five New Year's resolutions.

Marketing automation: how to start automating emails

Marketing automation improves productivity by 20% and can lead to an average increase of 451% in qualified leads. How? Because marketing automation eliminates repetitive tasks and allows you to focus on other parts of your business. While…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.