Email marketing can turn to be one of the most efficient business strategies in the arsenal of any company. A successful email marketing campaign can bring you tremendous return on investment as compared with traditional advertising and promotional means. But what makes email marketing campaigns successful? Keep reading to find it out.
Step 1: Make up a mailing list
Don’t hurry to write a killer email for your campaign – everything starts long before that. First of all, you need to make up a mailing list. If you’ve already got a website which rides high in the search engine listings and gets a constant inflow of visitors, why don’t you tap into it and create opt-in lists? Loyal customers may want to stay updated about your new offers; casual browsers may be attracted by special offers. Opt-in mailing lists can be a good beginning of a successful email marketing campaign.
Step 2: Think about your offer
Do you already know what you are going to send to your customers? You need to think about your offer carefully if you want people to open your emails and click on links. You can send newsletters to keep your regular customers updated, attach coupons for buying products with discounts, invite potential customers for free trials and presentations of new products, etc. When subscribing for your emails people should know how they can benefit from them.
Step 3: Information security in the first place
Make sure you know information is protected. If you want your email marketing campaign to be successful, your customers need to be sure that the data provided is safely stored in your database and not available for third parties. Remember to mention it when offering potential customers to opt-in for your emails.
Step 4: An email which gets opened
It’s not enough to press on the ‘send’ button to reach your customers. Even though your emails are delivered to the receiver’s inbox in a few seconds, they go a long way to get read. And that’s when email marketing professionals should come into play if they haven’t done it before. They make sure that your emails pass through Internet security protocols and don’t get blocked by email providers’ filters. If you put your email marketing campaign into the hands of dedicated experts, your emails not only get into inboxes but get opened, too. Usually it’s enough for recipients to throw a quick glance at subject lines to decide whether a letter is somehow related to them so make sure your ‘title’ field provides information on the letter content. The content should be precise and informative; avoid giving vague information – customers need clear incentives why they need to click on your links.
Step 5: Track your emails
Some emails may get bounced and some are not opened. If you keep on sending to these email addresses, response rates of your email marketing campaign may be surprisingly low. That’s why you need to track who opens letters, who clicks on links and who gets redirected to your website – it can give you an overall picture of your campaign success and help develop a viable email marketing strategy targeted at the interested people.
Successful campaigns are the result of a combination of savvy marketing techniques and high-end technologies so let dedicated experts find the right formula for your email marketing campaign success. It may save your time and money and bring the expected revenue if not overnight then very soon.