5 Rules To Make Your Emails ‘Shareable’

Research published by Experian shows that email marketing messages shared through social networking links deliver, on average, 5 times more forwards than an email with just a single ‘forward to a friend’ link.

That’s a significant uplift, and it’s crystal clear that integrating social media into email campaigns is something we should all be doing.

But how can you make sure you’re taking advantage of that additional 24.3% reach that social media can potentially deliver?

Follow these 5 golden rules to help maximise the social network ‘shareability’ of your email campaigns:

No 1 – Know the networks that your contacts and target market use

There’s no point linking your email to LinkedIn if your target market love Digg! Take some time to research the social networking habits and preferences of your target market. If in doubt, put a short online survey together, and ask them how they use social media.

No 2 – Keep your messages simple

Remember, a complicated message will not be understood, read and definitely not shared! Keep the proposition in your email campaign a single-minded and understandable one.

No 3 – Talk to your tribes

Identify the different groups within your customer base and learn what motivates them and what makes them different from each other. Again, online surveys can help to build the picture and profiles you need.

Address these motivators in your targeted email content, to create compelling and ‘group specific’ content that was just made for social media sharing. If your message isn’t relevant, it wont be shared.

No 4 – Give your recipients a reason to share

Ask yourself, why would someone want to share your email? Does your message add value to the recipient and their friends or colleagues? Will posting your email give them kudos? Or do you have a competition or promotion for people to enter? If there’s no value to share, then you’re starting out on a weak footing.

No 5 – Make it easy for recipients to post your email and for new readers to signup

Include prominent social network links in your email template. Use dotMailer’s Add to Social Networks link to quickly choose which social networks to feature. And dont forget to include a prominent link to your subscriber page so new readers can sign up to your email list and help to build your database with relevant, engaged prospects.

Avoiding spam traps and other revenue risks

Deliverability risk alert: We get it – the c-level execs are clamoring for bigger databases and more potential customers to squeeze some revenue from. The temptation to send a quick, cheeky email to that list from 2016…

5 tips for sending Valentine’s Day emails

Before you get started with your Valentine’s Day marketing, it’s important to remember one thing: not every email needs to be about love and hearts and kisses. Similarly, just because Valentine’s Day may not feel like a…

dotdigital positioned as a strong performer in The Forrester Wave™ for the first time

dotdigital named as a strong performer in The Forrester Wave™: Email Marketing Service Providers, Q2 2020 Forrester has researched, analyzed, and scored 13 email marketing service vendors in the market. And for the first time ever, dotdigital…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.