#5: No-one’s too old for an advent calendar

Think you’re too old for an advent calendar? If you’re signed up to emails from Elemis, you’ve had no excuse not to indulge in the big festive countdown.

Each day, Elemis subscribers are presented with a door which, when clicked or tapped, reveals a surprise on the website.

We particularly like the him-and-her gift finder tool call-to-action that when clicked, gives users sequential filters to help them discover the perfect present. A neat way to reduce bounce rates and increase conversions.

Elemis advent surprise email

So there you have it: our festive fav #5. Have a fab Christmas and New Year, and thanks for following.

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