#5: No-one’s too old for an advent calendar

Think you’re too old for an advent calendar? If you’re signed up to emails from Elemis, you’ve had no excuse not to indulge in the big festive countdown.

Each day, Elemis subscribers are presented with a door which, when clicked or tapped, reveals a surprise on the website.

We particularly like the him-and-her gift finder tool call-to-action that when clicked, gives users sequential filters to help them discover the perfect present. A neat way to reduce bounce rates and increase conversions.

Elemis advent surprise email

So there you have it: our festive fav #5. Have a fab Christmas and New Year, and thanks for following.

Avoiding spam traps and other revenue risks

Deliverability risk alert: We get it – the c-level execs are clamoring for bigger databases and more potential customers to squeeze some revenue from. The temptation to send a quick, cheeky email to that list from 2016…

dotties connected: award entries now open

dotties connected is our first ever virtual marketing awards. You can submit your campaign entry now!

dotdigital: united against racism

We’re not the first to take a stand against the injustices faced by the Black communities, we will not be the last, but we will be heard. From today onward, we’re committing to the fight to eradicate…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.