Bulk email marketing is the answer to the question how to reach hundreds of potential customers in the least time possible. It is the most important advantage of email marketing campaigns but not the only one. Keep reading to learn more advantages of mass email marketing than meet the eye.
Email marketing agencies cooperate with Internet security companies
Do you know on the basis of what a letter is classified as spam? There are special Internet security agencies which check the number of emails sent from the same account and once it exceeds the limit, the sender may be classified as a spammer. If you don’t want your offer to be blocked by email filters, outsource from email marketing agencies to launch your bulk email marketing campaign. Email marketing agencies stay in touch with email providers and Internet security companies and can arrange for your emails to bypass filters.
Effective campaigns without breaking the bank
If you have ever carried out a marketing campaign using traditional postal services, you know how much it costs to deliver your offer to hundreds of potential customers. When carrying out an online marketing campaign, you save both time and money. It takes days for your letters to be delivered to addressees by post but it takes your emails just a few seconds to get to the inbox. The costs of bulk email marketing are attractive, too, as you don’t pay for paper, print ink, newspaper space, postal services and skip other related charges.
Have you ever thought about how much time it might take you to write personalised letters for each customer using paper and a printer? It’s difficult to give the exact answer but in the modern world it may take more time than you can afford. Email marketing agencies dispose of special software which allows you to send emails with a personal touch to each receiver: instead of the vague ‘Dear Customer’ you can insert customers’ names. Besides, software packages for bulk email marketing campaigns are equipped with templates which may help you make your campaign even more personalised.
No more duplicates
No one likes receiving the same email twice. Email marketing specialists make sure that you send an email to the given address only once. Besides, software for handling email marketing campaigns has a number of other important functions. First, it tracks all sent emails and detects the bounced ones. This information is automatically stored in databases. Second, it helps compile ‘do-not-email’ lists. Third, it checks who opens your letters and clicks on the links provided. Altogether these functions may help enhance your bulk email marketing campaign performance significantly.
Opt-in mailing lists
Instead of bombing all Internet users with your offer you can deliver it to those who are really interested in using opt-in mailing lists. Opt-in emails come as newsletters, special offers, promotions, etc. and can be requested by Internet users on websites they frequent. When customers don’t want to receive the required emails, they can easily opt out from mailing lists. Opt-in and opt-out mailing helps deliver your offer to the interested parties without wasting time and efforts on sending it to those who can delete it without reading.
Peter F. Drucker said that ‘the aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself’. It can be paraphrased in relation to bulk email marketing the aim of which is to know and understand the receiver so well that the product offered could sell itself too.