More and more designers are turning to technology to help their brand stand out, a trend we can expect to continue into the future. From virtual reality to “coded couture”, here are five techie trends that the fashion industry is embracing.
Make your fashion dreams a (virtual) reality
It’s no secret that virtual reality has become one of tech’s biggest trends – now it’s fashion’s turn. Samsung unveiled some of its newest fashion technology at the National Retail Federation’s BIG show in January. Through Samsung’s virtual reality headsets, users would find themselves sitting front row at their favorite brand’s runway show – no ticket required. The app “Obsess” allows you to sit front row and even interact with the show, choosing your favorite looks and getting a link to the outfit via email for a quick and easy purchase. This virtual reality shopping spree just changed the game.
The store of the future
Rent the Runway (RTR) is making a big splash in the future of retail and tech. The once exclusively online brand just recently began opening brick-and-mortar retail locations and, with the help of Samsung’s technology, are now leading the charge in “smart stores”. RTR’s smart store, found in NYC’s flatiron district, will guide your visit based on your past interactions with the brand across all platforms (online, in-app, in store). Digital screens line the walls and interactive mirrors give you tips while you find the perfect outfit. We’ve heard Neiman Marcus has been getting tutored in the art of smart as well. Keep a look out for some helpful mirrors.
You can have your data and wear it too
Touchscreen jackets, smart purses and coded couture…oh my! If Fashion Week has shown us anything, it’s that the future of fashion is digital. Olya Petrova Jackson’s line, Ab[Screenwear], is tech friendly, featuring fashionably fuzzy touch-screen gloves. Meanwhile, Rebecca Minkoff’s newest bags provide access codes to exclusive content, aiming to make everything a part of the #BornDigital wardrobe. In other news, Google and Ivyrevel will be stealing the (fashion) show with their new digital dresses, designed for you, by data collected from an app on your smartphone.
As Fashion Week in NYC continues to rage on, these are some of the techy trends that we can expect to continue throughout the season.