#3: Films to get you feeling all festive

There’s nothing quite like a Christmas movie to get you in the festive mood.

That’s why we love ODEON’s Christmas classics email, which offers cheap tickets to watch some of the holiday season’s finest movies (who could ever get bored of seeing Home Alone).

There are two things we like about the promotional booking fees banner at the bottom of the creative:

  1. There aren’t any online booking fees, so you can pre-book and turn up to the cinema knowing your seat’s guaranteed. A great way to get people coming back to their site time and time again.
  2. They’ve added supporting text so their subscribers can still read the email content, even if the images don’t load – a good example of email best practice.
Odeon Christmas classics


Check back on the blog to see our festive fav #4…