Masterclass fourteen – Key considerations when choosing an omnichannel vendor

What is their experience level and diversity of clients? Is the vendor experienced at handling a company of my size? Do they have similar clients, who would have had similar challenges they helped with, to overcome? Are…

Masterclass thirteen – Effectively managing data with CPaaS Profiles

Where is the data stored It’s important that your CPaaS system stores data on your customers in a central location, such as a profile, which can be accessed by any of your team. Make sure this isn’t…

Mastserclass twelve – Getting insight from your CPaaS – configuring webhooks the right way

What kind of webhooks can I have? With the right provider, you should be able to choose anything, from information on your customers such as age, location, last active on app, Facebook Messnger ID or display name,…

Masterclass eleven – A guide to integrating 2-factor authentication (2FA) phone number validation

Verification at point of capture Verifications APIs can be used to allow businesses to verify a user’s mobile number at the point of capture. Not only does this ensure your company records are accurate for crucial sends,…

Masterclass ten – A guide to integrating and communicating with email

Why should I use email? As a cost-effective and reliable channel, email should be your automatic backstop for any of the alerts, reminders and notifications, including confirmations and receipts. These are important messages that you need to…

Masterclass nine- Making omnichannel easy and leveraging all the channels at your disposal

Branch This is where a tool exclusive to Comapi comes in handy. Branch. With Branch, you can set up either your preferences or the preferences of your particular audience so that a single message can be sent…

Masterclass eight -A guide to integrating and communicating with in-app chat

Expectations and risks Customers today do not expect to leave your app if they have an issue or question. In-app resolution is not just the goal, but the standard of customer service that consumers expect. Remember, communicating…

Masterclass seven – A guide to integrating and communicating with web chat

Summary Welcome to lesson seven of our omnichannel masterclass. If you missed the last article, you can view it here – omnichannel masterclass part six. Web chat or live chat, is one of the most essential tools…

Masterclass six – A guide to integrating and communicating with push notifications

Content There are two main things of note when it comes to formatting your push notifications. Firstly are the micro nature of their content. Not having very many characters forces you to be creative. The most effective…

Masterclass five – A guide to integrating and communicating with Twitter DM

Who can you message with Twitter DM? In order to message a user on Twitter DM, the user must fulfil one of the following: The user is following your account The user has messaged you previously The…

Masterclass four – A guide to integrating and communicating with Facebook Messenger

Who can you message? Who can you message? Even before GDPR gripped Europe, it’s best practice anyway to make sure that the people you are messaging actually want to hear from your brand, or you risk alienating…

Masterclass three – A guide to integrating and communicating with SMS

Low-volume or high-volume sending? The first item for you to consider will be whether your business or organisation will be sending low or high volumes. On-demand individual sending is appropriate for small campaigns, but companies that need…

Masterclass two – What channels can you communicate on and what sort of messages can you send with a CPaaS?

SMS SMS is one of the strongest channels for business messaging, boasting impressive 98% open rates and an adoption across wide ranges of demographics. For alerts, reminders and notifications that require no rich media such as images,…

Masterclass one – Exploring the omnichannel environment and discovering why CPaaS exists

The digital landscape Twenty years ago, if you wanted to source information on a product, you would pound the pavement, find the home of the brand, seek a sales assistant, and ask questions in person. How many…

What is omnichannel messaging? And why does it matter to you?

Omnichannel, omni-channel, omni channel. However you spell it, you might be here because you’re wondering what omnichannel messaging is all about. And how does it compare it multichannel messaging? Or crosschannel? More importantly, you need to know…

The great mistake: losing customers at the decision stage

Don’t let your customers out the funnel at the last minute! Most businesses make this one great mistake and lose customers at the decision stage. Here’s how to avoid it. Congratulations! You have successfully navigated your customer…