What’s an API? The marketer’s definitive guide is here!

I have a problem. At weddings, parties, or family gatherings, someone will generally ask what I do. “I’m a technical writer”, I reply. They look confused and then ask what that means. I find myself saying something…

Maintaining brand consistency across channels

We talk a lot about the benefit of using multiple channels at Comapi. After all, we are an omnichannel provider, and know how much an omnichannel approach can add value to any business. But there are many…

5 tactics for a successful email marketing program

This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global ecommerce brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox…

Drive relevancy with the unexpected

Today’s empowered consumer will only invest time in messages that communicate relevancy and drive value, and it’s up to brands to woo customers in order to win their business. In a crowded inbox – 269 billion emails…

All the channels you haven’t thought to use yet for Black Friday

Customers spend more in store if they’ve seen a product online. Year on year, this fact proves itself time and time again. Black Friday may seem a while away yet (you’re lucky we haven’t mentioned the C-word…

4 ways to achieve customer engagement on a mobile device

Marketers who want true customer engagement, take heed! There are 2.35 billion smartphone users and 37.2 million customers already opted-in to receive SMS 89% of people would recommend a brand after a positive experience on mobile Global…

Is the FAQ page still relevant in an omnichannel world?

Once upon a time on the internet, you’d be hard pressed to find a website that didn’t have a frequently asked question (FAQ) page. There are many reasons why this came to be the norm. From SEO…

The power of partnerships

As part of Movable Ink’s summer campaign, the brand reached out to all its partners and proposed a friendly competition. This sparked engagement and helped better inform wider teams, as well as our customers, of the powerful…

Proactive web chat: providing interruptions

We’ve all been there. Happily browsing in a store when an assistant (normally a Saturday staffer) provides you with not the first of many interruptions from your serene shopping with a question. ‘Can I help you?’ We…

Keep it super simple: 5 life-changing tips

By no means does that mean design is easy. Achieving simplicity in your work can be hard, but it’s definitely worth it in the end. By simplifying your creative you’re reducing the amount of delay, distractions, confusion…

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