Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 2)

We’ve gone behind the scenes to see how Bulk Powders, winners of this year’s Hitting the Mark, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 1)

We’ve gone behind the scenes to see how Bulk Powders, winners of Hitting the Mark 2018, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview to go…

Get more from your landing pages

Landing pages are your job You’ve built a winning campaign, with compelling content and a stellar call to action. The reports show a healthy click-through rate, so you can tick that one off, right? No way, José.…

Four ways to make web chat work for you

We’re an omnichannel provider. It stands to reason that there aren’t many channels out there that we don’t see serious value for businesses in. But when it comes to web chat, we regularly remind people it’s simply…

Combatting customer shakedowns: how to make sure offers don’t dent your bottom line

They’ve cottoned on to your tactics, and now, they’ve got the tools and talent to work them in their favor. It may feel like a constant struggle, but we’re here to tell you that it doesn’t have…

How to create a winning entry for the 2018 dotties

It’s official – the dotties are returning this year, promising to be bigger and better than ever. Last year we honored 16 winners in a sensational evening of email marketing excellence at The Troxy. Celebrity guest host…

5 best practice tips for email

Reading this blog will provide you with five fundamentals of high-performing email campaigns. You’ll also receive a handful of hints, tips and useful tools to easily create email campaigns which deliver great business results. 1. Above the…

What to look for in an omnichannel provider

When omnichannel first came to market, it was the multinational professional services network PwC that told it like it was. They declared: “By 2020, the demand for an omnichannel customer experience will be amplified by the need…

The birth of omnichannel

Consumers have witnessed unprecedented change in recent decades – the birth of omnichannel. Shifts in behavior and demand have opened up new markets Existing markets have expanded their offerings The above has triggered an avalanche of products…

Purple WiFi: our newest integration

We are pleased to announce that dotmailer is now compatible with Purple’s WiFi solution. This enables you to capture data as customers walk in-store and connect to WiFi.  About Purple Purple’s cloud-based solution provides businesses with the same…

Hot topic: Conversational commerce

Conversational commerce: The future throwback we’ve all been waiting for You walk into your favourite clothes store and start to browse. But you have a question about one of the shirts. Does it come in another colour? You…

Generating savings with the right omnichannel solution

Providing better customer experience is a key objective for any business. It’s imperative for growth, and ultimately survival. But customer experience can be a tricky metric to prove ROI. Fortunately, implementing an omnichannel solution can help you…

Omnichannel solutions and customer experience: part two

Part two: How to deliver great customer experience Every single customer experience, whether it’s online or offline, should be an opportunity for personalized service. It should be an interaction and a seamless way for the customer to…

RCS: The next big thing

Cue the music to 2001: A Space Odyssey. After a few false starts, RCS is finally here. It’s been nearly three years since Amir Sarhangi in 2015 announced that, together, with the entire industry, Jibe were making…

Omnichannel solutions and customer experience: part one

Part One: Omnichannel solutions and customer experience Let’s say you set up accounts for your company on every channel out there. You also advertise that your customers can use these to chat with you about your products…

Marketing challenges: how to beat the 5 bottlenecks

Fast technological development has empowered companies with an array of SaaS tools, helping break down the traditional barriers between business and consumer. If used effectively, marketers can deliver exceptional customer experiences – easily and profitably. This all…