The Evolution of Messaging

With texting approaching thirty and last year’s sunset of AOL’s instant messaging AIM, we take a look back at the evolution of messaging to see how new kid on the block RCS stacks up to SMS, WhatsApp…

What can you do with RCS?

You’ve heard a lot about Rich Communication Services (RCS). But do you know what it means for your business? Here are some things you’ll be able to achieve with this new native channel. Send more engaging messages…

Your questions answered: RCS

We love a chinwag at Comapi. And a lot of you lately have wanted to natter about Rich Communication Services (RCS). Specifically about what it means for your business. Here are three of the most common ones we…

#thedotties: 3 questions we’ve always wanted to ask our Head of Events

Our annual marketing automation awards is here! With the dotties 2018 now open for entries, we wanted to find out what makes the event a highlight in the industry’s calendar. Who better to ask than the brains…

9 things to consider when adopting RCS

RCS is here, and you can’t afford to ignore it. So what is it that you will have to do? According to Juniper Research, businesses are still estimated to send 2.7 trillion SMS messages by 2022, and…

It all starts with the next generation

How many times have you been to Pride? I’d say, countless. Among people that have been doing it since before I was born, the ones I owe so much to, the regulars and the ones that allowed…

Ecommerce marketers, do you really need SMS?

SMS marketing provides brands with the opportunity to craft an immediate personal relationship with customers, but many are yet to incorporate the channel. With consumers running the game when it comes to tech adoption, those that act…

8 reasons to go omnichannel in your automation, and beyond

There’s no escaping the power of emails. All you have to do is look at the estimated ROI for email campaigns to see it’s a no-brainer. Especially when combined with the ability to create innovative rich content…

#thedotties is here: ENTER NOW!

dotmailer is back with the marketing awards ceremony of the year: the dotties. Join us for an evening of marketing excellence on November 1st 2018 at the iconic London venue, Troxy! As always, expect an incredible celebrity…

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

A2P SMS best practice: from marketing to logistics

Maybe you’re informing your customers that their parcel will be delivered today. Perhaps you’re letting them know about a deal you have on that you know will benefit them. A2P messaging (Application- to-person, or basically any texts…

The omnichannel platform your developers will love

As Eptica notes: “frustrated consumers will either move to competitors that offer more channels – or will switch to more expensive channels such as the phone or face-to-face, pushing up costs for organizations”. Omnichannel experiences are not…

Low-code companies and Comapi culture: a love story

You may have heard of low-code recently, with countless leaders in IT flocking to both the ideology and the platforms. Essentially, low-code is about making life easier for skilled devs looking to rapid build. This is done…

Boost your ecommerce success with dynamic pricing

The goal of every single ecommerce retailer is to find a solid way that leads them to improve their business. Personalized and segmented emails, delivering a great user experience and customer support, publishing good performing ads… The…

Give a hard CPaaS to anything but best in class

The rate at which consumers are expecting things to be common place is speeding up. And it’s showing no signs of slowing. It took the telephone over 50 years to reach adoption rates of 70%. It took…