Omnichannel marketing: 5 elements that encapsulate the experience of simultaneous engagement

Omnichannel experience is one of the big buzzwords in the business world for good reason. Offering an omnichannel experience to customers goes above and beyond a multichannel experience. The two are very similar, but there are some…

Big changes, big data, BigQuery

Our customers store diverse data in dotmailer, including product catalogs, orders, reviews, carts, web analytics, and more. They do this thanks to our insight data features, which are a flexible way to store and use any type…

Colart: a sleek enterprise onboarding partnership

Onboarding Colart was a pleasure. We were extremely excited to be a part of the brand’s unique vision which, to ensure a timeless transition, involved a large amount of scope from our professional services and custom integrations…

Convert your social followers into subscribers

The power of email and social is jaw-dropping! Both channels are extremely potent and warrant full attention from marketers like you. Why? Their direct and wide-reaching capabilities make it easy for you to connect with your subscribers…

Take a shot this summer: how to use the World Cup to up your marketing game

One of the most interesting things I noticed right from the off was the lack of batch and blast marketing with bland, generic, slightly football related content. Of course, there will always be some. Supermarkets, take-outs and…

SMS: the Strongest Messaging System that’s not going anywhere

Whether it’s A2P or P2P, we’re sure you know that a text message, when delivered, is almost certainly (98% in fact) going to be not only opened but actually read too (probably within three seconds). And yet,…

Data preferences and Comapi support

The increasing pressure for data preferences is not something that is set to slow down as we move through 2018 and beyond. We understand that the Comapi platform is an integral tool for you to manage your…

10 winning marketing automations for B2B ecommerce

B2B ecommerce sales will experience explosive growth in the coming years, eclipsing the revenue generated from B2C markets. Just think about the average value of a business order when compared to that of a consumer. And yet,…

How to use rewards data to improve your customer experience

As eCommerce retailers find it more time-consuming and expensive to generate new customers, they are increasingly looking to their loyalty programs. And customers are certainly eager to sign up. In 2017, there were 3.8 billion memberships of…

How we keep your account secure (without using your IP address)

Barrier to entry Ever logged into dotmailer only to see this? Although this stops you getting into your account right away, it’s a good thing – it offers an extra layer of protection for your account over…

Email design: how mobile should you go?

Email is your brand’s virtual shop window Flashy email design, gripping email copy and intelligent personalization – these are the things most of us strive to deliver as email marketers. We want to get the look and…

dotdigital’s Adele Boesinger tells all about her amazing charity trip to Kenya

Having left teaching two years ago to join dotdigital as a trainer, I jumped at the chance to go to Kenya when I was asked to support a Charity school out there. Mahali Pa Watoto – which…

T.M. Lewin’s seamless journey, from proposal to handover

Earlier this year T.M. Lewin joined the dotdigital family. We are delighted to have them! They had an incredibly unique and large scope onboarding. It involved both Enterprise Onboarding and Abandoned Cart Onboarding services and required extensive…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.