By Eleanor Workman
Yesterday Harrods opened its Christmas store. Although the first of the major department stores to open their shop the others are sure to follow suit soon.
Like all boy and girl scouts should be, its always good to be prepared. For marketers who don’t have the resource to be planning Christmas campaigns 6 months in advance, the launch of Christmas stores is a timely reminder to get started with a Christmas email marketing strategy.
This year, we’ve also got to consider the impact of the recession. With many families watching the pennies will more people start their Christmas shopping earlier to spread costs over the next 4 months?
We can only wait and see but maybe we should start thinking about our Christmas email marketing strategy a little earlier this year?
The count down is on. 143 days and counting.