Marketing automation: how to start automating emails

Marketing automation improves productivity by 20% and can lead to an average increase of 451% in qualified leads. How? Because marketing automation eliminates repetitive tasks and allows you to focus on other parts of your business. While…

How Miss Amara used its abandoned cart program to drive revenue

Miss Amara is a small family-owned Australian business that strives to deliver exceptional, uncomplicated, and an enjoyable journey for its customers. Bonded by the love for good rugs, Miss Amara was co-founded by Amie, Aaron, and Alex…

First impressions matter most – Why do a welcome program?

Your first impressions matter the most. It has the power to make or break your new relationship with a customer.   A welcome program should showcase your brand while engaging customers. A friendly hello and thank you for subscribing connects…

Email marketing – How to reduce your unsubscribe rate

No matter how hard you try, there’s no pleasing everybody. People will always opt-out of your email marketing.   But that doesn’t mean you should let them go without a fight. You want inactive subscribers to leave to…

2020 in review: From hype cycle to lifecycle

Some of the unmissable highlights from dotdigital Engagement Cloud over the past year.

Social media marketing calendar 2021

Check out all the random social media marketing holidays to shout about in 2021.

Google outage: how dotdigital mitigated the effects on customers

Find out how dotdigital responded to Google's unprescidented outage this week.

7 email marketing components to test

Discover seven components of email marketing campaigns to test for an optimal strategy that helps you engage customers smarter.

Black Friday 2020: Need to know stats

As we ramped up for the busiest sales day of the year, there were a lot of lingering questions about what it was going to look like and how shoppers were going to behave. Now that it’s…

How the back office can positively impact your marketing campaigns

It has been known for a long time that acquiring customers can be as much as five times more expensive than retaining existing customers and securing a second purchase. The cost of acquiring new customers has also…

How to build your brands with popups

Popups are one of the trickiest and controversial elements of e-commerce marketing tactics. They are typically associated with annoyance or frustration and frankly, with good reason. Too many brands and websites use them to bombard their visitors…

5 rules to make your emails ‘shareable’

Social proof is a massive driving factor in the buying process for the majority of modern shoppers.  Whether it’s a product review or social media share, customers trust the opinion of their peers. More so than the…

Email marketing: 100 terms you need to know

100 email marketing terms you need to know   A  A/B split test: An A/B split test measures the performance of two variables in your email. For example, two subject lines or two calls to action.   Abandoned cart email: An…

Understanding the B2B ecommerce journey – and how to bring in more customers

But B2B ecommerce is a rapidly growing industry – and it’s poised to take off in a big way in 2020 and beyond. According to a study by Amazon, the B2B ecommerce market was worth $829 billion…

How Lyre’s boosted conversions by 53% with dotdigital

Discover how dotdigital customer Lyre's boosted its conversion rate using dotdigital's super-effective marketing automation tools.

What is customer engagement and why is it important?

And, better yet, how do we do it?   Customer engagement has been a buzzword for a while now. The internet is packed with articles about creating ‘meaningful customer engagement’. At dotdigital, we’re guilty of it too. As a customer…

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