What is customer lifecycle marketing and why is it important? Data-driven, customer lifecycle email campaigns are designed to deliver messages to customers at a time that suits them. It’s an email marketing strategy based on the idea…
You’re invited to a morning of insight that will help you get the most out of Engagement Cloud; plus, we’ve set time aside to talk about projects that we’re still working on. Change is an important part…
Have your digital marketing conversions hit a plateau? You know what to do with your pay-per-click campaigns to get more traffic to your site. And you know how to use email marketing to nurture potential leads. But…
Engaged and loyal customers can help boost a company’s revenue. Engaging your email recipients is vital for converting prospects and building customer loyalty. What’s more, looking your best in the inbox increases your brand’s reputation. Engagement can…
We’ve all heard the saying before – content is king. So, what does that make data? If we’re sticking with the analogy of chess in regards to marketing efforts, where on the board does big data fall?…
Every marketer wants more customers to engage more frequently with more of their content. After all, engagements are generally considered positive key performance indicators. If customers are opening your messages, clicking through to your site, and ultimately…
Customer engagement is earned through trust and over time. It’s no easy feat for brands; our noisy digital age means that connecting with customers is rather challenging. What’s more, customer engagement is intrinsically hard to measure. Sure,…
A strong bridge between sales and marketing is a B2B company’s not-so-secret tool for success. With aligned sales and marketing, each team is in the best position to hit their most important KPIs and give consumers a…
Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes.…
