How to make the purchase formula work for you

In our previous post, we chatted about the brain works when it makes a purchase decision (check it out here), but how do you take all that neuroscience and *actually* use it? We mentioned how nurture plays…

How to avoid spamtraps this holiday season

It’s the time of year when there’s the strongest incentive to skirt around some best practices and send as much email as possible to try to maximize revenue. However, the last thing you want to deal with…

How the brain makes a purchase decision

Good marketing helps communicate whether or not a product is right for the end consumer in a way the brain understands.  A little bit of insight into the neuroscience around how we make those decisions can go…

What is EDM marketing?

“The times change, and if you don’t change with them, you get left behind.” Bradley Walsh I couldn’t agree more with that quote. The ecommerce industry is changing, and believe it or not, 319.6 billion emails are…

Marketing analytics 2.0 – dashboards meet workflows

There is good reason to be optimistic though. We’ve been working away on developing ways in which we can bring analytics and actionable insight into your everyday workflows.  Why am I talking about workflows? Well, all dashboards…

The real benefits of implementing a loyalty program

One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines. The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model…

Who cares about open rates?

Who does care? Email open rates have always been a controversial topic matter. I’ve worked with many brands who regularly ask what a reasonable open rate is for their campaigns; they search high and low for benchmark…

4 ways to drive Black Friday customers to shop again over the holidays

The cost of acquiring new customers has increased by 60% in the last six years. To maximize the profitability of the season, you need to plan ahead. How can you drive BFCM customers to shop again over…

What is email marketing?

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services.  Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…

What does responsible marketing mean for B2B?

Responsible marketing is much more than just another buzzword. It’s a mentality. Marketers looking to smash target and drive revenue must fully embrace responsible marketing to succeed.   Responsible marketing for B2B  No matter the industry or vertical,…

How to incorporate holiday marketing into your B2B business

Engagement levels with email marketing peak during the holidays. Readers are scouring their inboxes trying to find the best deals and discounts they can. Ecommerce brands dominate in the months leading up to the new year. B2B…

Testing Christmas creative

Seasonal marketing is no joke. Your audience is about to be bombarded with holiday marketing, so what are you going to do to make your email marketing stand out?  Christmas is undoubtedly the best time of year…

Why is my email in the spam folder?

One of the most common questions we get asked is why is my email in the spam folder. We do understand the confusion and frustration that comes with this issue, and whilst we are unable to provide…

How to use data to tell a compelling brand story

Storytelling has been a bit of a buzzword in the marketing world for a while now. Our brains are wired to remember stories over simple facts. Stories help us retain information and create close, personal bonds. The…

How to reduce barriers to purchase

As the holiday season approaches it’s time to step back and re-evaluate your customer experience. Halloween, Black Friday, Cyber Monday, Christmas… they’re all events that will drive a massive influx of traffic to your website.   Making the…

Is customer data really that important?

Let’s face it, brands have tons of data and, as marketers, you’re always looking for more. You need data to connect with customers. Even on the most basic level, you need to have at least an email…