How to use automation to create a smooth link between sales and marketing
A strong bridge between sales and marketing is a B2B company’s not-so-secret tool for success. With aligned sales and marketing, each team is in the best position to hit their most important KPIs and give consumers a…
3 ways to drive conversions with web behavior data
Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes.…
How to plan and set out your post-purchase program
Post-purchase communication is an essential part of any retailer’s marketing and customer retention strategy. Understanding the psychology behind customer behavior can reveal important opportunities within the customer journey. Marketers can use this information to increase the levels…
How Amazon Moments affects customer loyalty in the most unexpected way
Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to create customer retention programs so brands can…
How to increase online engagement
During a recent webinar hosted by Gavin Laugenie, Head of Strategy and Insight at dotdigital, and Chris White, Senior Partner Manager at Styla, a poll revealed that high bounce rates on websites and landing pages are one…
dotdigital at MagentoLive Australia 2019
The latter was the first event for us as dotdigital, where the tradeshow was an exciting stage to share ideas and network with some of the biggest innovators in ecommerce. MagentoLive was a proud moment for the…
“There is no limit to what we, as women, can accomplish”
For well over a century International Women’s Day has celebrated the social, economic, cultural and political achievements of women and accelerated the call for women’s equality. Today, the fight continues. Thanks to the progress of technology, we’re…
dotdigital Summit 2019: an interview with Vanessa Vallely OBE
Since 2008, Vanessa has been bestowing her business tips and advice on audiences – leaving them inspired and motivated. And, this year, she’ll be joining the amazing panel of speakers in our first-ever personal development track. In…
dotdigital Summit 2019: an interview with Cate Murden
The complex and ever-changing world we live in isn’t only impacting our ability to engage with our customers, it’s also having a significant effect on our lives at work. As a result, stress and stress-related illnesses are…
Segment your audience using loyalty insights
In today’s highly competitive, online marketplace, it’s no longer enough to differentiate on price and logistics. Stores need to do more to build better customer relationships. Why? Because the one-on-one relationship common to brick-and-mortar stores is lost…
dotdigital Summit 2019: an interview with Richard Pacitti
As part of our personal development track at the Summit this year, we will be discussing many of these issues. Our speakers will be diving in deep and showing us how to overcome and thrive in today’s…
dotdigital Summit 2019: an interview with Adam Baylis
At the dotdigital Summit 2019, we’ll be hosting breakout sessions hearing from Marketers who are blowing us away with their outstanding customer engagements, including Adam Baylis, Group CRM & Insights Manager at The Jockey Club. We sat…
The secret to success is you: join our personal development sessions at the dotdigital Summit
At this year’s dotdigital Summit, we’ve decided to focus a whole track on helping you dedicate time to your personal development. After all, what good is an awesome marketing strategy, if you don’t have the skills, power,…
Love your customers like every day were Valentine’s Day
Love is in the air, and so is the desire to shop. The National Retail Federation says American consumers will spend a near-record $19.6 billion on Valentine’s Day. So, just like the Romeos trying to find their…
dotdigital Summit 2019: an interview with Mark Roberts
Ahead of the 2019 dotdigital Summit, we sat down with Mark Roberts, co-founder of Beer Hawk. Leading the charge of our ‘brilliant fundamentals’ breakout sessions, we wanted to know a little bit more about Mark, where he’s…
Music legend, Nile Rodgers, joins the 2019 Summit
Not a stranger to complex situations, Nile was born in New York to his 14-year-old mother, Beverley Goodman, and father Nile Rodgers Sr. who worked for the John Glanzrock who would later become his white and Jewish…