7 email marketing best practices for success in 2020

Email was 50 last year. But brands have only been using it as a revenue-generating channel for around 20 years. It’s frustrating when your emails don’t get opened and no one engages with your brand. But sometimes…

5 effective strategies to increase customer engagement for online retailers

The retail landscape has evolved massively: only a few years ago, retailers were producing a standardized product set for consumers who weren’t used to a large product range. But today’s retailer faces a consumer who is spoiled…

Getting the most out of your email design

From email experts to newbies just entering the industry, there are common design errors that are occurring time and time again. Perhaps it’s because you need results fast, or maybe you’re not aware of some of the dos and don’ts…

All the best bits from the dotdigital Hack Week 2019

2019 was no different, with 11 teams taking part in dreaming – and building – the future of customer engagement. Why dotdigital Hacks Hack Week, now in its seventh year, gives our wider product and technology teams…

How to keep the conversation going post-purchase

You’ve made it through Black Friday, Cyber Monday, Singles’ Day, (maybe even Boxing Day and New Year’s sales by the time you’ve read this) and got yourself a whole lot of new customers – wohoo! With such…

7 Boxing Day email marketing essentials – how to get what you want this year

But the times they are a-changing.   Historically a key sales day, in-store footfall has dropped over recent years. Today’s shoppers prefer to bag a bargain during Black Friday or over 27, 28, and 29 December. Instead, there’s…

4 things you didn’t know product recommendations could do for you

This is the final of a three-part series on where to focus your efforts after a surge in sales from new customers. See parts one and two here. Last week, as part of our series on actions…

The many faces of marketing

Our key learnings from the Product Marketing Summit – and what you can learn, too We caught up with Juliette Aiken, Victoria Dovey, and Julia Neuhold, to find out more about: the role of the product marketer…

dotdigital is a CSA certified sender

With more than 1,000 members, eco is the largest internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe. The CSA acts as a neutral interface between mailbox providers and…

4 tactics to quickly engage all the new customers you just won

In last week’s blog, Sam and Ian, our data gurus, gave us some time to talk about how to read your data in dotdigital Engagement Cloud after a busy sales period like Black Friday. We’re continuing the…

dotdigital Summit 2020: the stage is set for a CX extravaganza

Register your spot now. On July 16th, 2020, we’ll be hosting the fourth dotdigital Summit at Tobacco Dock in London. The Summit’s year-on-year success has not only earned it renowned distinction, but a status as the landmark…

Do more with your data after busy shopping periods: five minutes with the data gurus

Keep your eyes peeled for part two. Congratulations! Your business has weathered one of the busiest shopping periods of the year. But whether it’s Black Friday, Christmas, January,scorching summer sales, or even Halloween bonanzas, we all know…

How to create friction-free sales experiences with live chat (even at peak sales times!)

You may be wondering what you can do to improve on your conversion rates from all those ‘just browsing’ visits you had. You might even be hitting your head against a wall because you know how much…

How dotdigital is preparing for your Black Friday campaigns

We are also aware that this is a critical sales period for many of our customers. You guys are busy too, and will depend on dotdigital to drive traffic and sales through your online stores. Any problems…

5 tactics to convert holiday bargain hunters into year-round shoppers

Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become…

15 Black Friday marketing hacks to drive more sales

Over the course of three weeks we’ve written a three-part blog series on the best Black Friday marketing hacks to smash your sales targets. The first blog outlined the first nine hacks, while the second blog revealed…