How the brain makes a purchase decision
Good marketing helps communicate whether or not a product is right for the end consumer in a way the brain understands. A little bit of insight into the neuroscience around how we make those decisions can go…
What is EDM marketing?
“The times change, and if you don’t change with them, you get left behind.” Bradley Walsh I couldn’t agree more with that quote. The ecommerce industry is changing, and believe it or not, 319.6 billion emails are…
Marketing analytics 2.0 – dashboards meet workflows
There is good reason to be optimistic though. We’ve been working away on developing ways in which we can bring analytics and actionable insight into your everyday workflows. Why am I talking about workflows? Well, all dashboards…
The real benefits of implementing a loyalty program
One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines. The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model…
Who cares about open rates?
Who does care? Email open rates have always been a controversial topic matter. I’ve worked with many brands who regularly ask what a reasonable open rate is for their campaigns; they search high and low for benchmark…
4 ways to drive Black Friday customers to shop again over the holidays
The cost of acquiring new customers has increased by 60% in the last six years. To maximize the profitability of the season, you need to plan ahead. How can you drive BFCM customers to shop again over…
What is email marketing?
Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services. Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…
What does responsible marketing mean for B2B?
Responsible marketing is much more than just another buzzword. It’s a mentality. Marketers looking to smash target and drive revenue must fully embrace responsible marketing to succeed. Responsible marketing for B2B No matter the industry or vertical,…
How to incorporate holiday marketing into your B2B business
Engagement levels with email marketing peak during the holidays. Readers are scouring their inboxes trying to find the best deals and discounts they can. Ecommerce brands dominate in the months leading up to the new year. B2B…
Testing Christmas creative
Seasonal marketing is no joke. Your audience is about to be bombarded with holiday marketing, so what are you going to do to make your email marketing stand out? Christmas is undoubtedly the best time of year…
Why is my email in the spam folder?
One of the most common questions we get asked is why is my email in the spam folder. We do understand the confusion and frustration that comes with this issue, and whilst we are unable to provide…
How to use data to tell a compelling brand story
Storytelling has been a bit of a buzzword in the marketing world for a while now. Our brains are wired to remember stories over simple facts. Stories help us retain information and create close, personal bonds. The…
How to reduce barriers to purchase
As the holiday season approaches it’s time to step back and re-evaluate your customer experience. Halloween, Black Friday, Cyber Monday, Christmas… they’re all events that will drive a massive influx of traffic to your website. Making the…
Is customer data really that important?
Let’s face it, brands have tons of data and, as marketers, you’re always looking for more. You need data to connect with customers. Even on the most basic level, you need to have at least an email…
How to prepare for the 2021 holiday season
Holiday marketing is a priority for brands across the globe. The months leading up to the end of the year are some of the busiest sales periods in the marketing calendar. Regardless of whether you’re an ecommerce…
What is customer-centric email marketing?
If you want to drive the marketing results you want, you need to be thinking about the experience you’re delivering. What are the benefits for the subscriber? It’s important to remember that email is an inbound marketing…
