What is email segmentation?
Email segmentation is the division of email marketing subscribers into smaller groups based on specific criteria. Segmentation is a core email marketing tactic. It’s a basic personalization tactic that allows you to deliver relevant content to your…
9 best practice tips for optimizing a landing page
What is a landing page? A landing page is a single web page specifically designed for marketing purposes. When a visitor clicks a link in your email marketing, ads from Google, Facebook, Instagram, or other pages across…
10 email tactics to drive more sales this holiday season
Email tactics that will help you get more bang for your buck this holiday season.
Are you using marketing automation tactics this holiday season?
Understand the basics of marketing automation tactics just in time for the holiday rush.
What is omnichannel marketing?
Consumers have witnessed unprecedented change in recent months. As businesses and consumers adapt to the changing behaviors, omnichannel marketing takes center stage in the new customer journey. Shifts in behavior and demand have opened up new omnichannel…
5 steps towards a successful email marketing campaign
Create a successful email marketing campaign in five easy steps. From building your mailing list to engaging content and tracking, send emails that are worth opening.
3 unforgettable email design tips
Good email design can be the difference between a conversion and an automatic trip to the trash. For holiday email marketing it’s even more important. The weeks between Thanksgiving and New Year are noisy and chaotic for…
4 ways to create personalized customer experiences
In fact, research shows that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. So it’s time to convert more shoppers and delight loyal customers with personalized experiences throughout…
What is marketing automation?
Using a single platform, you can manage every aspect of your email marketing campaigns. An intelligent omnichannel marketing automation platform can create one-to-one cross-channel customer experiences. How does marketing automation work? Data is essential for marketing automation.…
Boost email marketing impact by optimizing web performance 24/7
Make sure your web performance is top notch this Black Friday. Will your site cope with the traffic? Here's how you can prioritize the user experience and maximize sales.
B2B marketing to existing clients
B2B marketers often focus so much on customer acquisition, that they forget about the customers they already have. It’s five times more expensive to attract a new customer than to keep an existing one. And with our…
Technical updates to dotdigital
When our customers interact with dotdigital platforms, they do so using HTTPS. The “S” stands for Secure, and all the data sent and received during that interaction with our platform is encrypted; meaning no one can read…
What is SMS marketing?
Like email marketing, SMS is a permission-based method of marketing. It can be used to send promotions, alerts, coupons, and more. As a permission-based channel, customers have to give their explicit consent to be marketed to. The…
13 ways to audit your email marketing campaigns
Anyone who manages email marketing campaigns knows that there’s always something more, something cleverer that could be done to improve performance. But that doesn’t mean more work, or harder work, just a smart marketing automation platform that…
5 common reasons for cart abandonment (and how you can overcome them)
What is cart abandonment? Cart abandonment is when a potential customer adds items to their shopping cart but leaves the website without completing the checkout process. Any item that is added to the shopping cart but it…
10 resources to improve your marketing automation strategy
Don't miss out on all the winning marketing automation strategy content from last month. Make sure your marketing's top-notch this summer.
