All the best marketing resources this month
We thought a weekly round-up of marketing resources might be a bit too much, so here’s the first monthly installment. Our aim is to make sure you don’t miss any of the great content we’re releasing. From…
5 tips to grow your ecommerce business in preparation for when lockdown lifts
Now, ecommerce has been around for a while. And yet, how to reach customers when they are on lockdown in their homes has been a problem on the minds of businesses everywhere. Well, dotdigital can’t lift lockdown,…
How to integrate ethical practices into your marketing
Why ecommerce brands should focus on ethics What’s all the rage about ethical marketing? Well, consumers are becoming more concerned about how brands and their activities affect people and the planet. One of the reasons they’re becoming…
7 tips for writing the perfect email subject line
As it stands, email subject lines are the second most important factor in the reader’s decision whether to open or not. Brand awareness and the sender’s name is the only factor that tops it. Why? Because it’s…
What’s the difference between multichannel and omnichannel marketing?
Omnichannel is more than a marketing approach – it’s an attitude. It’s an expectation from shoppers who shop anywhere and everywhere. They expect you to be omnipresent – on their mobile, over email and SMS, available on…
Reporting: how to gauge real results over vanity metrics
Whether the numbers are going up or down, you need to know about it in a glance! Good or bad, a change in performance will require action, to either replicate success elsewhere or identify what’s gone wrong…
The bare necessities of email marketing
After you’ve spent a great deal of your time and effort creating attractive and engaging emails, you can sometimes become blind to the little mistakes that slip through the cracks. While the odd mistake is nothing to…
5 ways to power your growth with CRM
Now’s not the time to make your life any harder. We’re all about life hacking here at dotdigital. And hooking up your CRM to dotdigital Engagement Cloud is a hell of a hack. We’re going to talk…
dotMonday: your dose of marketing advice for the week ahead
Hi everyone – it’s me again, with your weekly digestible roundup of all our top content from dotdigital…but this time we’re summarizing it on Monday, for you to digest it over your morning shot of coffee. I…
4 great ways to use personalization in your marketing campaigns
You may ask yourself sometimes whether personalization is really that necessary or effective. Let’s be honest, it’s tempting to cut corners, isn’t it? It’s easy to question the necessity of going that little bit further. But in…
6 ways to create the best ecommerce customer experience
The reason? Poor customer experience. 73% of consumers point to customer experience as a factor in their purchase decisions. Think about your most recent online retail transactions. If you had a pleasant experience with a company, you…
dotFriday feeling: inspirational thoughts for the weekend
Hello everyone! I hope you’ve all had a positive week working from home. In this blog I’m going to go through all the incredible stuff we have been looking at this week at dotdigital, and help you…
Advanced Magento 2 marketing features to boost your business growth
According to Statista, in 2019, ecommerce sales globally accounted for $3.53 trillion, and it is expected to grow year after year reaching $6.54 trillion in 2022. To get a piece of that pie, merchants should go to…
Think SMS is just for B2C? Think again…
Maybe you think it’s unprofessional? Email was once considered informal too, just because it was new – but now it’s the industry standard. And SMS has been around for nearly thirty years now. Just like the millenials…
Is there a limit to split-testing?
No doubt you’ve had success with split-testing. Perhaps now you’re wondering what else you can split-test? The good news is, pretty much anything! But there are some caveats… There are a wide range of items you can…
dotFriday feeling: your wellbeing and creative home takeaways
It’s Friday and the weekend is upon us – wherever you are in the world, it’s likely that your weekends feel a bit different to how they used to. It’s hard to capture that lazy Sunday feeling…
