4 strategies to integrate PPC and email for better results
Have your digital marketing conversions hit a plateau? You know what to do with your pay-per-click campaigns to get more traffic to your site. And you know how to use email marketing to nurture potential leads. But…
7 tips to generate email engagement
Engaged and loyal customers can help boost a company’s revenue. Engaging your email recipients is vital for converting prospects and building customer loyalty. What’s more, looking your best in the inbox increases your brand’s reputation. Engagement can…
Ignoring big data is hurting your customer experience
We’ve all heard the saying before – content is king. So, what does that make data? If we’re sticking with the analogy of chess in regards to marketing efforts, where on the board does big data fall?…
Brightpearl and dotdigital: tackling the customer engagement iceberg
Every marketer wants more customers to engage more frequently with more of their content. After all, engagements are generally considered positive key performance indicators. If customers are opening your messages, clicking through to your site, and ultimately…
3 ways to drive customer engagement
Customer engagement is earned through trust and over time. It’s no easy feat for brands; our noisy digital age means that connecting with customers is rather challenging. What’s more, customer engagement is intrinsically hard to measure. Sure,…
How to use automation to create a smooth link between sales and marketing
A strong bridge between sales and marketing is a B2B company’s not-so-secret tool for success. With aligned sales and marketing, each team is in the best position to hit their most important KPIs and give consumers a…
3 ways to drive conversions with web behavior data
Session length, clicks, and product views are among the most actively tracked ecommerce metrics. And for good reason, too. Whilst numbers vary greatly, most e-tailers report that their average session duration is between 2 to 5 minutes.…
How to improve product recommendations
Anyone who has shopped with Amazon has experienced the same frustration. After you’ve bought a shower curtain, you don’t need to be recommended more shower curtains. Especially ones cheaper, or more expensive than the one you just…
How to plan and set out your post-purchase program
Post-purchase communication is an essential part of any retailer’s marketing and customer retention strategy. Understanding the psychology behind customer behavior can reveal important opportunities within the customer journey. Marketers can use this information to increase the levels…
How Amazon Moments affects customer loyalty in the most unexpected way
Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to create customer retention programs so brands can…
How to increase online engagement
During a recent webinar hosted by Gavin Laugenie, Head of Strategy and Insight at dotdigital, and Chris White, Senior Partner Manager at Styla, a poll revealed that high bounce rates on websites and landing pages are one…