13 killer Black Friday marketing hacks
Over the next couple of weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. If you missed the first nine tactics you can check out the blog here. Keep an eye on…
dotdigital bags the 2019 Best Marketing Automation Partner Award at NORA Solution Partner Excellence Awards
dotdigital APAC emerged as winners of the Best Marketing Automation category at the recent NORA Solution Partner Excellence Awards, held at the Australian National Maritime Museum in Sydney. The awards, organized by the National Online Retail Association…
NORA Network chats with our APAC regional director, Rohan Lock
From being a part of dotdigital’s core team in the UK and responsible for building dotdigital’s footprint in Australia and Singapore, Rohan discusses the rebranding journey and sheds light on how we have grown in terms of…
9 brilliant Black Friday marketing hacks
Over the course of four weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. Watch out every Friday until Black Friday for smart tactics you can start using now, or download the…
4 things that will make your email design great
And with your customers more visually literate every day, and their inboxes more crowded, nice email design isn’t just nice to have, it’s essential. So, what do you need to bear in mind when designing a top-notch…
Select Fashion: more powerful in omnichannel marketing with its Segmentify and dotdigital partnership!
Select Fashion is also one of the high-street womenswear retailers to whom, for the first part of the year, 2019 didn’t bring good tidings. Struggling with all the major challenges of the fashion retail industry, the brand…
The beginner’s guide to email marketing automation
At dotdigital, we talk a lot about our platform Engagement Cloud, and all the amazing features, like automation, that can add value to your marketing. But what if you don’t quite know where to start with all…
Evolving RFM analysis for retailers this holiday season
A natural extension of the Pareto principle which tells us that 80% of sales typically come from 20% of clients, RFM goes further to better understand the behavior of customers, and how best to convert them. Dedicated…
14 email marketing mistakes to avoid
We may be omnichannel marketers now, but email still plays an important role in every brand’s marketing function. That’s because email ROI is a whopping £42! (DMA Email Benchmarking Report.) We’ve gone back to our roots and…
The power of preference centers
Earlier this year it was revealed by the DMA that new subscribers are willing to hand over their data in exchange for personal experiences. Savvy-shoppers know that brands have the tools to create something really special. Preference…
Email: 3 things you must do instead of ‘sending to all’
This is one of the most frequent conversations I have with dotdigital customers who want to email their entire recipient base about a change – and usually quickly. They want help with minimizing risk and troubleshooting the…
Supercharging your marketing communication with in-store customer data
Businesses with a retail presence know very well that a strong omnichannel strategy lives and dies on having a single customer view. Storing offline and online shopping history in one place sounds awesome on paper but collecting…
Are you ready for Black Friday? If not, here’s our checklist
For many of us, Black Friday conjures up terrifying images of crushing crowds and fighting over TVs. That’s why we’ve put together the ultimate checklist to help you plan your Black Friday sales with confidence. Today, Black…
How to drive revenue from abandoned carts
Reasons to abandon are almost as unique as your customers. Maybe it wasn’t exactly what they were looking for. Perhaps it was more expensive than they were expecting. Or they hadn’t seen how much shipping would cost.…