How to win big with incredible 24/7 customer support
We often witness customer service landing at the bottom of the operational strategy and investment funnel. It might have been the right approach decades ago, but not anymore. Whether you are a B2B or B2C business, customer…
How Costumes.com.au got a 30% increase in email revenue
Based in Melbourne, with more than 10,000 items for people of all ages, the retailer ships costumes all over Australia and New Zealand. Turning 13 in 2021, the company has shipped more than 500,000 costumes to date.…
Behavioral campaign ideas you can use
We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is…
The Holiday Hub: deliver emails with impact this holiday season
Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that…
SMS marketing is taking over
We’ve all had that moment – you hear your phone buzz and think it’s that all-important message you’ve been waiting for – not quite. It’s a text from a clothing brand you bought from once in 2019.…
How to avoid send anxiety
Whether it’s sending an email out to your database, posting on social media, or publishing a blog… the fear that you’ve not noticed a mistake is real – and surprisingly common. Whether you’re emailing a few hundred,…
The importance of deliverability analytics during the holiday season
During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods. Recipients are overwhelmed with email at this time of year, so may not engage…
How to maximize sales during the world’s largest shopping event – Singles’ Day
Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. However, this annual event has now gained a multibillion shopping status, tempting brands from across the world to make the most of this day. In 2020, Chinese…
Introducing your Professional Services team
You may have already met some of the professional services team, but to give you a quick overview of some services you may or may not know you have access to, we interviewed Darryl Clark, Head of…
Why unsubscribe matters more during the festive season
The festive season is upon us and everyone is getting ready to send their best offers and campaigns to their databases. During this time recipients are receiving a lot of emails as businesses try and reach large…
How to make the purchase formula work for you
In our previous post, we chatted about the brain works when it makes a purchase decision (check it out here), but how do you take all that neuroscience and *actually* use it? We mentioned how nurture plays…
How to avoid spamtraps this holiday season
It’s the time of year when there’s the strongest incentive to skirt around some best practices and send as much email as possible to try to maximize revenue. However, the last thing you want to deal with…
How the brain makes a purchase decision
Good marketing helps communicate whether or not a product is right for the end consumer in a way the brain understands. A little bit of insight into the neuroscience around how we make those decisions can go…
What is EDM marketing?
“The times change, and if you don’t change with them, you get left behind.” Bradley Walsh I couldn’t agree more with that quote. The ecommerce industry is changing, and believe it or not, 319.6 billion emails are…
A successful return to live UK events
In March 2020, we – like many other businesses – made the transition from live to virtual events. Committed to providing valuable educational content to our clients, we adapted. We never stopped engaging with you, starting interesting…
Marketing analytics 2.0 – dashboards meet workflows
There is good reason to be optimistic though. We’ve been working away on developing ways in which we can bring analytics and actionable insight into your everyday workflows. Why am I talking about workflows? Well, all dashboards…
