Customer experience: how to improve key customer touchpoints

How to improve customer experience has been at the top of marketers’ minds for years. We know that customer conversion and retention are based on the experiences we deliver. As brands grow, we start looking for new…

Smart email marketing means better ROI

Email marketing is well known for being a powerful, revenue-generating marketing channel. It’s your main channel for one-to-one communications with your customers. Those who have signed up to receive your marketing are engaged with your brand. They…

How post-purchase marketing can drive customer delight

Post-purchase marketing can spur continued engagement, lifelong loyalty, and customer delight. In this blog we deliver deeper into the benefits of aftersales marketing.

Marketing automation for the financial services sector

Financial services are one of the world’s most important and influential sectors. Covering a broad range of activities, the target audiences for finance firms are as varied as they come. Whether you’re in commercial banking, insurance, or…

Progressive Web Apps – why Magento store owners need them in 2021

The ever-growing number of mobile users, higher customer expectations, and rapidly changing Google requirements create a challenging environment for merchants. Building a successful ecommerce business requires keeping up with the latest trends and using the latest technologies.…

10 mistakes to avoid when building email templates

10 mistakes to avoid when creating your email marketing templates. From long-form copy to omitting the preheader text, discover what makes the cut.

SMS for B2B: How sales reps can close more orders with text messaging

SMS for B2B is the dark horse in selling techniques. While cold calling has its place in B2B sales, it’s not a well-liked selling method for most of us. B2B buyers are busy – really busy! –…

Email segmentation: how to use segmentation to personalize emails

Email segmentation is the first step towards email personalization, but it’s also so much more. Segmenting your email marketing guarantees that you’re delivering relevant messages. And relevancy is what subscribers crave.   Sending irrelevant emails can readers into…

dotdigital: working towards a sustainable future

dotdigital is now a carbon neutral company, making us the first and only carbon neutral, ISO 14001 certified marketing automation platform. The grass can’t get much greener than that!  At dotdigital, we recognize that action on climate change is everyone’s responsibility. Not…

dotdigital Hack Week 2020

This is our yearly challenge to our software engineers, product designers, deliverability consultants, and systems administrators to come up with forward-thinking hacks and put them into practice, ready to demo at the end of the week. Not…

What is D2C (direct-to-consumer) marketing?

D2C marketing and its popularity is rapidly changing the ecommerce landscape. Cutting out the retailer, companies are manufacturing, marketing, selling, and shipping their own products directly to the consumer.   With expectations shifting, customers prefer more streamlined and…

3 B2B marketing strategies proven to drive revenue

Uncover three B2B marketing strategies that are proven to convert leads faster and drive more revenue.

Marketing automation: how to start automating emails

Marketing automation improves productivity by 20% and can lead to an average increase of 451% in qualified leads. How? Because marketing automation eliminates repetitive tasks and allows you to focus on other parts of your business. While…

How Miss Amara used its abandoned cart program to drive revenue

Miss Amara is a small family-owned Australian business that strives to deliver exceptional, uncomplicated, and an enjoyable journey for its customers. Bonded by the love for good rugs, Miss Amara was co-founded by Amie, Aaron, and Alex…

2021 – 5 New Year’s resolutions for every digital marketer

Find out what you should be doing to improve your digital marketing strategy in 2021 - with our five New Year's resolutions.

First impressions matter most – Why do a welcome program?

Your first impressions matter the most. It has the power to make or break your new relationship with a customer.   A welcome program should showcase your brand while engaging customers. A friendly hello and thank you for subscribing connects…

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