The great B2C and B2B convergence: refining your B2B marketing strategy

Your B2B marketing strategy is even more powerful with B2C tactics at the forefront. Find out how both B2C and B2B are converging to form a winning business formula.

6 ways to drive repeat purchases

Discover how you can increase your repeat purchases with tried-and-true data-driven marketing tactics. Understand what makes customers tick.

What we did on Juneteenth

Here’s what some of them learned, about society, and themselves, and what they would like to share with you: Vernon Bennett, Account Executive Juneteenth is more than a date to mark off on a calendar. It’s the…

Deliverability: let’s talk about Gmail

Gmail has some of the best features and filters for users that make their inbox super easy to operate and understand. And yet marketers seem mystified by gmail and often find themselves coming up against challenges. While…

June round-up: top marketing learning resources

Get your hands on our hottest marketing learning resources from this month.

dotdigital is now ISO 27001 certified

So, what is ISO 27001? The International Organization for Standardization (ISO) is an independent organization that sets the global standards in areas such as security, safety, and quality. As the name suggests, its goal is to define…

Understanding what your customers want

At the core of every B2B and B2C brand is a customer need. All the products and services we create and supply meet this need. Understanding customers’ needs is what drives innovation. Whether you’re a B2B tech…

How do product recommendations work in dotdigital Engagement Cloud

We speak to Senior Product Manager Ian Pollard and Global Support Manager Mark Ritchie to learn more about how customers can get started with product recommendations, and what makes dotdigital’s tools so unique.

What does Pride mean to you?

dotdigital believes in Pride. We asked colleagues from around the world to sum up what it means for them.

How does dotdigital integrate with Microsoft Dynamics 365?

How important is it in the technology space that omnichannel automation platforms like dotdigital to play nice with others? Paul Olohan (PO): We don’t operate in a vacuum. In the MarTech space, we’re playing with 8000+ other…

Sending to spam traps – Why are they so hard to resolve?

The most difficult deliverability issue to solve in my opinion is dealing with having spam traps as part of your list of recipients.  Why? Because: Sending to spam traps is an indicator of sending to recipients who…

10 ways you can repurpose a single piece of content

Making content for the internet is hard work. From researching keywords to sourcing topics, as well as making sure everything is relevant and speaks to your target audience. However, one of the biggest mistakes businesses make is…

World Environment Day 2020

For some time now, it feels as though there’s been a shift in the public’s perception of environmental issues. Recent events have raised the desperate plight of Nature to a global stage on which to be heard.…

SMS marketing for B2B

Maybe you think it’s unprofessional? Email was once considered informal too, just because it was new – but now it’s the industry standard. And SMS has been around for nearly thirty years now. Just like the Millenials…

5 tips to grow your ecommerce business in preparation for when lockdown lifts

Now, ecommerce has been around for a while. And yet, how to reach customers when they are on lockdown in their homes has been a problem on the minds of businesses everywhere. Well, dotdigital can’t lift lockdown,…

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