The 5 don’ts of email marketing design
Thrashing out a few friendly words in plain text might be fine practice for your average email to a friend or business colleague. However, when it comes to your email marketing campaign, your design strategy ought to…
Marketing events to inspire your next campaign
dotlive is our free marketing event series designed to give marketers top tips and tricks to get the best results possible from their marketing efforts. For almost 7 years we’ve hosted dotlives to help keep you at…
How all omnichannel merchants can use their offline data to drive conversions online
In our 21one features release, dotdigital has released a new insight data importer. This new feature makes it easy to get point-of-sale (POS) data straight into the platform without building an integration, and every merchant with a…
Non-profit marketing doesn’t have to be complicated, just focused
It’s no secret that today’s digital marketing environment in any industry or sector is highly competitive. It’s also no secret that because most of us are working from home we’re much more readily available for marketing efforts.…
B2B marketing: 5 email campaigns that generate stronger leads
B2B marketers are well aware of the benefits of email marketing. The real problem lies with the barrage of emails landing in inboxes every day. How do you ensure your email campaigns generate the strongest leads possible? Lead…
Why split-testing isn’t just splitting hairs
Split-testing isn’t a new marketing tactic. In fact, it’s nearly as old as email marketing itself. And yet, many marketers still don’t take the time to test and optimize their email marketing campaigns. Why is split-testing important? …
Top changes you can make now to improve sending in Japan
As email ecosystems can differ from region to region, here at dotdigital we have a global dedicated deliverability team with a wealth of experience across all regions, giving us the edge to help customers optimize their sending…
What is the perfect ecommerce customer journey?
2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to the “new norm.” I know, the new…
Accelerate your digital can-do with Salesforce Commerce Cloud and dotdigital
McKinsey states that the speed of this change is unprecedented. For example, in July last year, they reported that ecommerce penetration in the US had moved from 17% to 33% in just two months (surpassing a previous…
SMS marketing: 8 programs to get started
SMS marketing drives ROI by engaging your database with short, sharp messages, right into the palm of their hand. Similar to email marketing, SMS marketing allows marketers to reach subscribers with personalized one-to-one communications at scale. Modern consumers always…
5 tips for creating tempting sign-up forms
Customer acquisition costs have increased by over 60% over the last five years. Across the board, both B2B and B2C brands are seeing costs rise as a result of heightened competition. That means brands have to do…
International Women’s Day: #ChooseToChallenge
International Women’s Day (IWD) has been celebrated for more than a century, with the first gathering being supported by a million people in 1911. In 1975, which was also International Women’s Year, the United Nations (UN) officially recognized IWD as March…
The many cases for single sign-on
Research from NordPass (2020) reports that the average person has 100 passwords, a number that has increased by 25% in a single year. No wonder something as simple as accessing your most-used platform can be so time-consuming.…
Tom&Co’s ultimate guide on how to create omnichannel experiences
Like many retailers across the UK, over 70% of our clients have a brick-and-mortar presence alongside their online store. Most of them have also experimented with omnichannel experiences for their customers. Read on to find out how…
The only podcast for marketers in 2021
At dotdigital, we’re used to creating content to inspire and empower marketers to engage in smarter, stronger ways. But, as we settled into 2021, we decided we wanted to create something new, something different. From there we created…
