The importance of spelling (and the value of typos)
Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, spelling typos like this could slash your online sales in half. In total, it is believed…
The 10 hottest topics to focus on when planning your eCommerce Expo itinerary
Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately, one person can’t be in two…
Unicode alert: our solution for the unwelcome SMS guest
If you’ve never heard of Unicode, you’re in good company. Many of the world’s best marketers live in ignorant bliss, oblivious to what Unicode is. But if you use SMS in your business or plan to bring…
5 steps to content strategy greatness
Prioritizing your content is becoming the cornerstone of every digital marketing strategy. According to eMarketer, 60% of marketers create at least one piece of content each day. There’s so much shoddy content out there that fresh, well-written…
Getting closer to the action: how to keep sports fans engaged
You may think that fans, in their nature, are more engaged with the team or sport they support than your average customer. And, in some ways, that’s true. Your fans are already engaged. They actively want to…
Inspiring action: tips and tricks the nonprofit marketer should know
Being part of such a demanding and pressurized industry is not easy. For years, dotdigital has been working to deliver solutions to many NFP pain points. That’s why Engagement Cloud is the platform of choice for so…
Interview with Rebecca Symmons, Head of Digital at Swansea City A.F.C.
We interviewed Rebecca ahead of our sports seminar to find out about her journey to Swansea City A.F.C., plus clues on what her talk will cover. Tell me about yourself. I’m currently living back in my hometown…
Interview with Matt Potter, RVP of Partnerships for EMEA at Movable Ink
Matt will be speaking at our sports seminar on Wednesday 7th August at Lord’s Cricket Ground, along with Partnerships Manager Chelsea Warrington. We interviewed him to get a flavor of what Movable Ink will be talking about. …
6 marketing strategies to build your online presence
Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…
Reporting: colors matter
At best, that’s frustrating for your reporting efforts. At worst, you’re failing on decisions that could impact your business. To help improve the usability of reporting in Engagement Cloud, we have decided to update our data ink…
5 stages of the customer lifecycle and which emails to send
What is customer lifecycle marketing and why is it important? Data-driven, customer lifecycle email campaigns are designed to deliver messages to customers at a time that suits them. It’s an email marketing strategy based on the idea…
Why we need Pride more than ever
Many view Pride as just another stint in the corporate activism calendar. If that’s what you think Pride is about then you’re wrong. Brands that celebrate Pride just as a competitive counter-move – “Well if they’re doing…