Do more with your data after busy shopping periods: five minutes with the data gurus

Keep your eyes peeled for part two. Congratulations! Your business has weathered one of the busiest shopping periods of the year. But whether it’s Black Friday, Christmas, January,scorching summer sales, or even Halloween bonanzas, we all know…

How to create friction-free sales experiences with live chat (even at peak sales times!)

You may be wondering what you can do to improve on your conversion rates from all those ‘just browsing’ visits you had. You might even be hitting your head against a wall because you know how much…

How dotdigital is preparing for your Black Friday campaigns

We are also aware that this is a critical sales period for many of our customers. You guys are busy too, and will depend on dotdigital to drive traffic and sales through your online stores. Any problems…

5 tactics to convert holiday bargain hunters into year-round shoppers

Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become…

15 Black Friday marketing hacks to drive more sales

Over the course of three weeks we’ve written a three-part blog series on the best Black Friday marketing hacks to smash your sales targets. The first blog outlined the first nine hacks, while the second blog revealed…

Managing SMS marketing sends: Flicking the switch from fast to slow

Because of that, we pride ourselves at dotdigital on helping you get your campaigns out lightening fast. So, perhaps it seems a tad strange that we’d introduce a feature that slows our SMS sends down… But hear…

Behavioral targeting for ecommerce: your step-by-step guide

Behavioral targeting drives offers that resonate with the individual, anticipate their needs, and save them time. And that means more click-throughs, more conversions, and a happy marketing team. But with all the behavioral data available, how can…

13 killer Black Friday marketing hacks

Over the next couple of weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. If you missed the first nine tactics you can check out the blog here. Keep an eye on…

dotdigital bags the 2019 Best Marketing Automation Partner Award at NORA Solution Partner Excellence Awards

dotdigital APAC emerged as winners of the Best Marketing Automation category at the recent NORA Solution Partner Excellence Awards, held at the Australian National Maritime Museum in Sydney. The awards, organized by the National Online Retail Association…

NORA Network chats with our APAC regional director, Rohan Lock

From being a part of dotdigital’s core team in the UK and responsible for building dotdigital’s footprint in Australia and Singapore, Rohan discusses the rebranding journey and sheds light on how we have grown in terms of…

9 brilliant Black Friday marketing hacks

Over the course of four weeks we’ll be revealing a selection of our 37 brilliant Black Friday marketing hacks. Watch out every Friday until Black Friday for smart tactics you can start using now, or download the…

Email deliverability: make Black Friday about consent, not spam

The last email deliverability blog I wrote was about how communicating to everyone in your lists needs to be done strategically, and that email may not be the best path. One of the seasons where senders feel…

Select Fashion: more powerful in omnichannel marketing with its Segmentify and dotdigital partnership!

Select Fashion is also one of the high-street womenswear retailers to whom, for the first part of the year, 2019 didn’t bring good tidings. Struggling with all the major challenges of the fashion retail industry, the brand…

The beginner’s guide to email marketing automation

At dotdigital, we talk a lot about our platform Engagement Cloud, and all the amazing features, like automation, that can add value to your marketing. But what if you don’t quite know where to start with all…

Evolving RFM analysis for retailers this holiday season

A natural extension of the Pareto principle which tells us that 80% of sales typically come from 20% of clients, RFM goes further to better understand the behavior of customers, and how best to convert them. Dedicated…