Naughty by nurture – The season finale one

We tend to do things a little differently at dotdigital, making the overly complex super simple and easy to use. So, we decided that our podcast would follow suit. Not too taxing or complicated, but packed full…

How to create interactive customer experiences

Customer experience is not a passing trend. As marketers, we’re no strangers to fads coming and going but the dramatic shift in consumer behavior that happened in 2020 is not going anywhere, anytime soon.   Unfortunately, there is…

Update: EU Standard Contractual Clauses

On Friday 4th June 2021, the European Commission published finalized versions of new Standard Contractual Clauses (SCCs).  What are Standard Contractual Clauses? Standard Contract Clauses have been around for a long time and are used by companies…

Event marketing: how to promote your event to drive attendance

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event.   Event marketing automation  You should…

The next generation of shopping experiences

As the world of ecommerce changes at a faster rate than ever before, retailers are turning to headless ecommerce strategies to keep up.   What is headless ecommerce?  Headless ecommerce is a way for online retailers and merchants…

Feel good music and top tips to look after your mental health

In aid of Mental Health Awareness Month this month, dotdigital’s newly formed wellbeing committee has shared some of their favorite ways to keep on top of their own mental wellbeing. Here are some of their top wellbeing…

dotdigital and Shopware team up to strengthen omnichannel capabilities for Shopware 6 merchants

The integration allows Shopware 6 merchants to fully unlock the potential of their store’s data and guide their customers through personalized and automated customer journeys. Since 2017, dotdigital has been a great part of our partner network.…

SMS: A truly global marketing channel

SMS is a vital channel for brands looking to engage customers. Most people have phones nearby 24/7. Its fast-paced nature makes SMS the perfect channel for quick messages such as order confirmations and announcements. But that isn’t…

What to do if you send an email by mistake

Email marketing is only successful because of the people behind it. Computers still aren’t able to create the engaging email marketing campaigns you need to reach customers. And really, would we want them too?   Your campaigns resound…

Zero downtime means better customer experiences

At dotdigital, we release Engagement Cloud updates every two weeks on a Wednesday morning. These updates lay the groundwork for our major quarterly releases and bring smaller enhancements, the occasional fix for a problem, plus lots of…

Changes to the Spam Act in Australia

Recently and quietly, there was a major change in the Spam Act (specifically the Spam Regulations 2021 under the Spam Act) that took effect from April 1st, 2021 in order to provide more clarity around the “unsubscribe”…

What is eRFM?

Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Using customer data such as gender, location, interests, and dislikes, you can group audiences based on their similar traits.   Customer engagement models…

How to use social calendar events in your marketing campaigns

Seasonal marketing isn’t only about slapping a snowflake or easter egg on your email campaigns. There are so many events taking place throughout the year, you need to carefully consider which appeals to your audiences and how…

Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

Ecommerce marketing success is not a mystery. It’s about understanding customer intent. What do they need at a specific stage of their journey to drive them closer to conversion? Timing is everything.   Ecommerce merchants have the tools…

The force is strong with us all today

Today is May the 4th, which is the unofficial day of Star Wars. Whether you’re a full-on geek like me or you’ve not been living under a rock for the last 44 years, you’ll know something about…

Raise the bar with customer intent

Digital engagement is on the rise. Marketers are marketing more, and in turn, consumers are engaging with more digital content than ever. Online event engagement is a great example of this. Event management platform Eventbrite reported that…