The power of 1:1 with single-sends

Let’s explain… Single sends are used in conjunction with Dynamics workflows (or Power Automate flows) and our Engagement Cloud Dynamics solution. It allows companies to automate business processes and email sends without human interaction, all within the…

58% of consumers today are willing to share their data with brands for benefits like personalization

The Future Trends: A New World of Experience report is part of a wider DMA report series that explores the future trends of 2020. Collaborating with partners dotdigital, Collinson, Paragon, and Foresight Factory, the research comprises the…

The technology that bakes the product cake

Partner or platform user, at dotdigital, your success is our success. Our innovative product roadmap continues to provide you with an edge over the rest. Our knowledge and support helps you to win more business. We love…

Doing less and earning more: AI for higher AOV in ecommerce

Personalization is one of the most important optimizations you can make on your ecommerce website in 2020: 65% of users said they were motivated to be loyal by receiving personalized offers and 61% by personalized product recommendations.…

Are you team marketing automation? Or team personalization?

It’s a tale as old as time. Or as old as modern day marketing anyway. Which technique is more effective for generating and nurturing leads and business? On the one hand we have a personalized approach with…

5 tips for sending Valentine’s Day emails

Before you get started with your Valentine’s Day marketing, it’s important to remember one thing: not every email needs to be about love and hearts and kisses. Similarly, just because Valentine’s Day may not feel like a…

Why are your customers taking to live chat so easily?

What’s the alternative? We live in an omnichannel world, and consumers are more diverse than ever. So you would expect channel preferences to vary widely. This is true to some extent, but each channel also has its…

dotdigital and Tryzens launch new integration, empowering retailers to supercharge their ecommerce marketing

The new pre-built integration, or ‘cartridge’, has been built by Tryzens, a leading ecommerce specialist in partnership with dotdigital, an omnichannel marketing automation platform provider. Tryzens is the partner of choice for dotdigital and has helped enhance…

How the CCPA compares to the GDPR: 10 things you need to know

1. Why is the CCPA important? While the GDPR applied a unified privacy law across Europe, the USA has no comparable federal law that compares. There have been ripples of state-led laws, granting similar rights to the…

7 email marketing best practices for success in 2020

Email was 50 last year. But brands have only been using it as a revenue-generating channel for around 20 years. It’s frustrating when your emails don’t get opened and no one engages with your brand. But sometimes…

5 effective strategies to increase customer engagement for online retailers

The retail landscape has evolved massively: only a few years ago, retailers were producing a standardized product set for consumers who weren’t used to a large product range. But today’s retailer faces a consumer who is spoiled…

Getting the most out of your email design

From email experts to newbies just entering the industry, there are common design errors that are occurring time and time again. Perhaps it’s because you need results fast, or maybe you’re not aware of some of the dos and don’ts…

All the best bits from the dotdigital Hack Week 2019

2019 was no different, with 11 teams taking part in dreaming – and building – the future of customer engagement. Why dotdigital Hacks Hack Week, now in its seventh year, gives our wider product and technology teams…

How to keep the conversation going post-purchase

You’ve made it through Black Friday, Cyber Monday, Singles’ Day, (maybe even Boxing Day and New Year’s sales by the time you’ve read this) and got yourself a whole lot of new customers – wohoo! With such…

7 Boxing Day email marketing essentials – how to get what you want this year

But the times they are a-changing.   Historically a key sales day, in-store footfall has dropped over recent years. Today’s shoppers prefer to bag a bargain during Black Friday or over 27, 28, and 29 December. Instead, there’s…

dotdigital Engagement Cloud named leader in G2’s Marketing Automation Grid

G2 rates products from the Marketing Automation category algorithmically from product reviews shared by G2 users and data aggregated from online sources and social networks. Vendors are scored for their customer satisfaction and market presence, and fall…