dotdigital is now ISO 27701 certified
We’re extremely proud to announce that dotdigital has been awarded ISO 27701 certification; demonstrating our ongoing commitment to privacy and trust. So, what is ISO 27701? The International Organization for Standardization (ISO) is an independent organization that…
Understanding the customer journey
Customer expectations are changing all the time. On average customers connect with brands on 10 channels making customer journeys increasingly complex. This makes it difficult for marketers to ensure a great customer experience. We can no longer…
Progressive Web Apps: an undeniable asset to your business
What are PWAs and how are they revolutionizing ecommerce? PWAs allow merchants to give their consumers fast, best practice, app-like experiences on mobile, and responsive experiences on desktop, all via one single platform. Historically native apps have…
It’s time to get to know your customers
Get To Know Your Customer Day is a day when businesses go the extra mile to delight their customers. But that’s nothing new to the thousands of brands using dotdigital to connect with customers. Customer experience is at the…
Progressive Web Apps: how can PWAs boost your customer experience?
Why do brands need a PWA? The majority of webshops are currently being developed for mobile-first. With so many rich features supported on smartphones, it’d be a shame if a shop wasn’t leveraging them on their mobile sites. Features…
Behind every great bit of marketing is great data
At Distil.ai, we spend a lot of time thinking about data. And we mean a lot. So when the good folks at dotdigital asked us to pen a few words on the topic, we couldn’t resist… Yes,…
A complete guide to customer data
Customer data can be collected and stored across multiple platforms. Different types of data come from different sources. That’s why you need a platform that can connect your data and deliver a single, unified view of your…
Progressive Web Apps: a deep-dive into the next generation of ecommerce experiences
In this four-part blog series, we asked ecommerce experts from our top partners to provide you with exclusive insight into the power and benefits of incorporating PWAs into your marketing strategy. PWAs: a must-have addition to a…
8 tips for making sustainable travel choices
Folks – I forgot to pack my shampoo bar. This felt like such a small thing at the time… But when I arrived at the hotel and saw all those miniature shampoo and conditioner bottles lined up…
Pride 2021: why being loud and proud still matters
At dotdigital we champion people’s authenticity. As a steadfast advocate of Pride and supporter of the LGBTQIA+ community (lesbian, gay, bi, transgender, queer, intersex, asexual or ally), we want all our employees to be themselves. We celebrate…
Juneteenth – One year on
Julia Neuhold – Product Marketing Manager I’m a reader, and if lockdown was good for one thing, it was reading. Last year I made the pledge to actively support Black creatives, creators, businesses, etc… The big realization…
How to identify and re-engage lapsed customers
Customer re-engagement is essential for all marketing teams, everywhere. No matter your industry, sector, or vertical, it’s always going to be cheaper and more efficient for you to convert existing customers than recruit new ones. Re-engagement tactics…
Q&A: Telling stories with Google Data Studio
Juliette: First of all, could you tell us a bit about your role as Head of Online Marketing Blake? Blake: I lead a team of marketers that help the wider marketing organization activate campaigns across digital channels.…
What is customer intent and how to use it in your marketing
Customer intent was the theme of our latest release, but we think it’s time to step back and understand what exactly we mean by the term, and what it means to our marketing strategies. For ecommerce brands,…
Father’s Day: email and subject line inspiration
Fathers have a tough time with it. On average, shoppers spend significantly more on Mother’s Day. In the US, shoppers typically spend around $130 celebrating mothers, while spend on fathers usually amounts to about $75. Similarly, shoppers in…
iOS 15: What you need to know
The breakneck speed of digital transformation this past year has been impressive in not just velocity but in the breadth of impact. Organizations at every level, are developing new, more agile, digital marketing strategies. And while those…
